Showing posts with label fundraise. Show all posts
Showing posts with label fundraise. Show all posts
Friday, August 3, 2012
Charitable Donors in 4 Infographics
Who is funding your organization? Look over these awesome
infographics to get a better sense of who donates and why they’re so
valuable to the short and long-term growth of your organization. This
should better help how you fundraise moving forward.
Thursday, August 2, 2012
4 Social Media Tips for Busy People
There is not enough time in a day for you to do all the things that you “should” be doing. Before you grab David Allen’s productivity book “Getting Things Done“, follow these simple tips to make your social media management easier.
1) Batch as much as possible
I sit down twice a month to schedule a Tweet/Facebook post each day for the upcoming two weeks. It takes me a few hours to read through blogs and find the content I want to share, but it’s worth it. Doing it in one sitting probably saves me several hours a month. Each time you start an activity your mind needs time to adjust before it’s really effective. By batching what could be a daily task, my mind only has to get in gear.2) Focus on interaction
The heart of social media is interaction with the individual. That’s something you can’t batch. When you’ve got limited time, send an @ message on Twitter or post on someone’s Facebook wall. That one interaction will likely generate more response than a post of your own.3) Set a routine
Check your accounts at regular intervals so that you can respond to people who have mentioned you or posted on your wall. Responding doesn’t take a lot of time, and a quick response can make a big impression.4) Don’t think, just do
Twitter isn’t like a blog. Don’t overanalyze what you want to say. Your Tweet will soon be swept away by a wave of other Tweets, and although it will live forever in the Library of Congress, most of your followers probably won’t see it. Be bold in Tweeting.Now get to work! Time is money.
If your cause needs to fundraise, try using Fundly’s online social fundraising platform to raise money more easily via social media today.
Tuesday, June 12, 2012
Online Fundraising Makes it Easier to Fundraise
Fundraising has been around for as long as there have been charities
and non-profit organizations, all of whom depend on donations in order
to continue with the excellent services that they provide.
There are a handful of causes that are well-known to everyone, such as cancer research and those that help the blind etc., but for smaller organizations, getting the money that they need to continue operating can be a difficult task indeed. Online fundraising is one of the newest ways that generous citizens can give to their favorite charity, and it’s one that is really helping those smaller outfits.
Ordinarily, most organizations depend on volunteers to go door to door or to man telephones in order to accept donations. That’s a time-consuming practice that will only be as successful as the number of people that are able to help out at any given time. The same rules apply with traditional fundraisers such as bake sales and car washes, all of which can live or dies based on weather, crowd turnout, and a host of other factors that could easily toy with the planned event. Positive fundraising oftentimes relies on other outside element to go off without a hitch in order to be a success, whereas online fundraising really requires very little except the donator to be on the internet.
In order to raise money online, charities are now relying heavily on the social aspect of the internet in order to reach their financial goals. Social networking sites like Facebook and Twitter have made it easier for people to share a charity or fundraising event that they are very passionate about, and there are now a number of different sites set up to help organizations tap into that social aspect in order to get their message out. A perfect example of that is Fundly, which has helped organizations raise hindered of millions of dollars that would otherwise never have been achieved without a little online help.
You could simply set up your own website for your cause, but that takes time and money that you simply may not have, which makes the social fundraise sites all the more appealing. They are incredibly easy to get started and contain links to all the major social network sites so that supporters can share your message with their network. They actually also give you the ability to spread the word much more quickly than you would have ever imagined as people who support you, either through donations or simply as a fundraiser, can create their own individual page that links to your specified charity or organization.
That makes their fundraising attempts even more effective as they have their name attached, which in turn builds an instant level of trust with the people who are in their various networks. Online fundraising is much like online selling in that people will generally hand over their money to people they trust, and will do so 24/7/365, which doesn’t usually happen with regular fundraising.
There are a handful of causes that are well-known to everyone, such as cancer research and those that help the blind etc., but for smaller organizations, getting the money that they need to continue operating can be a difficult task indeed. Online fundraising is one of the newest ways that generous citizens can give to their favorite charity, and it’s one that is really helping those smaller outfits.
Ordinarily, most organizations depend on volunteers to go door to door or to man telephones in order to accept donations. That’s a time-consuming practice that will only be as successful as the number of people that are able to help out at any given time. The same rules apply with traditional fundraisers such as bake sales and car washes, all of which can live or dies based on weather, crowd turnout, and a host of other factors that could easily toy with the planned event. Positive fundraising oftentimes relies on other outside element to go off without a hitch in order to be a success, whereas online fundraising really requires very little except the donator to be on the internet.
In order to raise money online, charities are now relying heavily on the social aspect of the internet in order to reach their financial goals. Social networking sites like Facebook and Twitter have made it easier for people to share a charity or fundraising event that they are very passionate about, and there are now a number of different sites set up to help organizations tap into that social aspect in order to get their message out. A perfect example of that is Fundly, which has helped organizations raise hindered of millions of dollars that would otherwise never have been achieved without a little online help.
You could simply set up your own website for your cause, but that takes time and money that you simply may not have, which makes the social fundraise sites all the more appealing. They are incredibly easy to get started and contain links to all the major social network sites so that supporters can share your message with their network. They actually also give you the ability to spread the word much more quickly than you would have ever imagined as people who support you, either through donations or simply as a fundraiser, can create their own individual page that links to your specified charity or organization.
That makes their fundraising attempts even more effective as they have their name attached, which in turn builds an instant level of trust with the people who are in their various networks. Online fundraising is much like online selling in that people will generally hand over their money to people they trust, and will do so 24/7/365, which doesn’t usually happen with regular fundraising.
Cookie Dough Fundraising – Chew it up and spit it out!
Lounging on the couch after a long day at work, I get a 9-1-1 text
from my nephew, Matt , telling me that I owe him a $45 check. He is
promoting a high school fundraising campaign
for his football team to fund new equipment, uniforms and gas for the
bus. To meet his assigned goal he needs me to buy four 2-lb. tubs of
cookie dough. Immediately! Because the money is due tomorrow and it’s
9pm and he has homework to do.
Oh, and I can’t tell his Mom about our 11th hour communication because she’s been yelling at him for two weeks to get the stuff sold. So, he told her he already turned everything in.
I’ve got some problems:
1. I don’t want eight pounds of cookie dough in my house (my husband’s ticker has to keep marching the beat for three more years until the stock options vest, not to mention it is almost swim suit season)!
2. Wedging several tubs of cookie dough into my freezer will be difficult. It’s already stuffed with the cookie crack the Girl Scouts are pushing—4 boxes of Thin Mints (from my niece), 4 boxes of Samoas (another niece), 3 boxes of Tagalongs (from the neighbor girl) and 1 box of Do-Si-Dos (from my co-workers daughter).
3. Matt wants me to write a check. Location of checkbook? No clue!
Who uses checks anymore? I do all of my bill paying/banking online.
After handing over half my life savings to the Girl Scouts via my checkbook, I tossed it somewhere…
There has to be a better way to fundraise!
Two nights later, my niece Shannon sends me a message via Facebook. Her high school is raising money to replace all the windows in the school building…here we go again! I post a rant on Facebook about my frustration with school fundraising. I don’t need, nor do I want any more candy bars, cookies, candles, gift wrap, or holiday cards. I support education, I support sports programs, I support music and art. I don’t support repeated requests to buy a bunch of junk and junk food. I am sick and tired of ordering new checks just to pay for all this stuff. Besides, how much of the overall sales go back to the school programs?
My zealous pound of keyboard keys is interrupted by additional messages from my niece. Her school is using a social fundraising platform. I had never heard of using one, so I assumed I’d now be adding an order of party supplies to all my other junk. Shannon explains that by fundraising online and using social media networks to fundraise and all dollars donated go to the actual campaign. She gives me a link to their fundraising page, but tells me I’ll soon get an email with a link to view the online campaign. Through the link I’ll be able to make a donation using my credit card!!! The really cool thing is, I can share the campaign with my Facebook and LinkedIn contacts and encourage them to donate too. And, because this is 10x easier, they will.
I get a final message from Shannon in caps, “THE WINDOWS AT MY SCHOOL ARE GROSS—I’M EITHER SHIVERING COLD OR BOILING HOT. I’M PRETTY SURE IT’S THEIR FAULT MY GPA WENT DOWN LAST SEMESTER! SAVE MY GRADES—DONATE A LOT!
No checks, no cookie dough, no problem!
Better come up with a new business plan Otis Spunkmeyer, your days are numbered! Why? Because online fundraising for a cause is so much easier and was much more successful for all of us involved!
Oh, and I can’t tell his Mom about our 11th hour communication because she’s been yelling at him for two weeks to get the stuff sold. So, he told her he already turned everything in.
I’ve got some problems:
1. I don’t want eight pounds of cookie dough in my house (my husband’s ticker has to keep marching the beat for three more years until the stock options vest, not to mention it is almost swim suit season)!
2. Wedging several tubs of cookie dough into my freezer will be difficult. It’s already stuffed with the cookie crack the Girl Scouts are pushing—4 boxes of Thin Mints (from my niece), 4 boxes of Samoas (another niece), 3 boxes of Tagalongs (from the neighbor girl) and 1 box of Do-Si-Dos (from my co-workers daughter).
3. Matt wants me to write a check. Location of checkbook? No clue!
Who uses checks anymore? I do all of my bill paying/banking online.
After handing over half my life savings to the Girl Scouts via my checkbook, I tossed it somewhere…
There has to be a better way to fundraise!
Two nights later, my niece Shannon sends me a message via Facebook. Her high school is raising money to replace all the windows in the school building…here we go again! I post a rant on Facebook about my frustration with school fundraising. I don’t need, nor do I want any more candy bars, cookies, candles, gift wrap, or holiday cards. I support education, I support sports programs, I support music and art. I don’t support repeated requests to buy a bunch of junk and junk food. I am sick and tired of ordering new checks just to pay for all this stuff. Besides, how much of the overall sales go back to the school programs?
My zealous pound of keyboard keys is interrupted by additional messages from my niece. Her school is using a social fundraising platform. I had never heard of using one, so I assumed I’d now be adding an order of party supplies to all my other junk. Shannon explains that by fundraising online and using social media networks to fundraise and all dollars donated go to the actual campaign. She gives me a link to their fundraising page, but tells me I’ll soon get an email with a link to view the online campaign. Through the link I’ll be able to make a donation using my credit card!!! The really cool thing is, I can share the campaign with my Facebook and LinkedIn contacts and encourage them to donate too. And, because this is 10x easier, they will.
I get a final message from Shannon in caps, “THE WINDOWS AT MY SCHOOL ARE GROSS—I’M EITHER SHIVERING COLD OR BOILING HOT. I’M PRETTY SURE IT’S THEIR FAULT MY GPA WENT DOWN LAST SEMESTER! SAVE MY GRADES—DONATE A LOT!
No checks, no cookie dough, no problem!
Better come up with a new business plan Otis Spunkmeyer, your days are numbered! Why? Because online fundraising for a cause is so much easier and was much more successful for all of us involved!
Wednesday, May 30, 2012
Cookie Dough Fundraising – Chew it up and spit it out!
Lounging on the couch after a long day at work, I get a 9-1-1 text
from my nephew, Matt , telling me that I owe him a $45 check. He is
promoting a high school fundraising campaign
for his football team to fund new equipment, uniforms and gas for the
bus. To meet his assigned goal he needs me to buy four 2-lb. tubs of
cookie dough. Immediately! Because the money is due tomorrow and it’s
9pm and he has homework to do.
Oh, and I can’t tell his Mom about our 11th hour communication because she’s been yelling at him for two weeks to get the stuff sold. So, he told her he already turned everything in.
I’ve got some problems:
1. I don’t want eight pounds of cookie dough in my house (my husband’s ticker has to keep marching the beat for three more years until the stock options vest, not to mention it is almost swim suit season)!
2. Wedging several tubs of cookie dough into my freezer will be difficult. It’s already stuffed with the cookie crack the Girl Scouts are pushing—4 boxes of Thin Mints (from my niece), 4 boxes of Samoas (another niece), 3 boxes of Tagalongs (from the neighbor girl) and 1 box of Do-Si-Dos (from my co-workers daughter).
3. Matt wants me to write a check. Location of checkbook? No clue!
Who uses checks anymore? I do all of my bill paying/banking online.
After handing over half my life savings to the Girl Scouts via my checkbook, I tossed it somewhere…
There has to be a better way to fundraise!
Two nights later, my niece Shannon sends me a message via Facebook. Her high school is raising money to replace all the windows in the school building…here we go again! I post a rant on Facebook about my frustration with school fundraising. I don’t need, nor do I want any more candy bars, cookies, candles, gift wrap, or holiday cards. I support education, I support sports programs, I support music and art. I don’t support repeated requests to buy a bunch of junk and junk food. I am sick and tired of ordering new checks just to pay for all this stuff. Besides, how much of the overall sales go back to the school programs?
My zealous pound of keyboard keys is interrupted by additional messages from my niece. Her school is using a social fundraising platform. I had never heard of using one, so I assumed I’d now be adding an order of party supplies to all my other junk. Shannon explains that by fundraising online and using social media networks to fundraise and all dollars donated go to the actual campaign. She gives me a link to their fundraising page, but tells me I’ll soon get an email with a link to view the online campaign. Through the link I’ll be able to make a donation using my credit card!!! The really cool thing is, I can share the campaign with my Facebook and LinkedIn contacts and encourage them to donate too. And, because this is 10x easier, they will.
I get a final message from Shannon in caps, “THE WINDOWS AT MY SCHOOL ARE GROSS—I’M EITHER SHIVERING COLD OR BOILING HOT. I’M PRETTY SURE IT’S THEIR FAULT MY GPA WENT DOWN LAST SEMESTER! SAVE MY GRADES—DONATE A LOT!
No checks, no cookie dough, no problem!
Better come up with a new business plan Otis Spunkmeyer, your days are numbered! Why? Because online fundraising for a cause is so much easier and was much more successful for all of us involved!
Oh, and I can’t tell his Mom about our 11th hour communication because she’s been yelling at him for two weeks to get the stuff sold. So, he told her he already turned everything in.
I’ve got some problems:
1. I don’t want eight pounds of cookie dough in my house (my husband’s ticker has to keep marching the beat for three more years until the stock options vest, not to mention it is almost swim suit season)!
2. Wedging several tubs of cookie dough into my freezer will be difficult. It’s already stuffed with the cookie crack the Girl Scouts are pushing—4 boxes of Thin Mints (from my niece), 4 boxes of Samoas (another niece), 3 boxes of Tagalongs (from the neighbor girl) and 1 box of Do-Si-Dos (from my co-workers daughter).
3. Matt wants me to write a check. Location of checkbook? No clue!
Who uses checks anymore? I do all of my bill paying/banking online.
After handing over half my life savings to the Girl Scouts via my checkbook, I tossed it somewhere…
There has to be a better way to fundraise!
Two nights later, my niece Shannon sends me a message via Facebook. Her high school is raising money to replace all the windows in the school building…here we go again! I post a rant on Facebook about my frustration with school fundraising. I don’t need, nor do I want any more candy bars, cookies, candles, gift wrap, or holiday cards. I support education, I support sports programs, I support music and art. I don’t support repeated requests to buy a bunch of junk and junk food. I am sick and tired of ordering new checks just to pay for all this stuff. Besides, how much of the overall sales go back to the school programs?
My zealous pound of keyboard keys is interrupted by additional messages from my niece. Her school is using a social fundraising platform. I had never heard of using one, so I assumed I’d now be adding an order of party supplies to all my other junk. Shannon explains that by fundraising online and using social media networks to fundraise and all dollars donated go to the actual campaign. She gives me a link to their fundraising page, but tells me I’ll soon get an email with a link to view the online campaign. Through the link I’ll be able to make a donation using my credit card!!! The really cool thing is, I can share the campaign with my Facebook and LinkedIn contacts and encourage them to donate too. And, because this is 10x easier, they will.
I get a final message from Shannon in caps, “THE WINDOWS AT MY SCHOOL ARE GROSS—I’M EITHER SHIVERING COLD OR BOILING HOT. I’M PRETTY SURE IT’S THEIR FAULT MY GPA WENT DOWN LAST SEMESTER! SAVE MY GRADES—DONATE A LOT!
No checks, no cookie dough, no problem!
Better come up with a new business plan Otis Spunkmeyer, your days are numbered! Why? Because online fundraising for a cause is so much easier and was much more successful for all of us involved!
5 Reasons to Invest Time Into Online Fundraising
It seems like many non-profits are stuck between a rock and a hard
place right now: the needs are greater than ever while incoming donation
levels are decreasing or at a stand still. With the funds you do have,
should you meet the needs of your clientele or gamble with new
development strategies? Here are five reasons why online fundraising is not a gamble:
1) Free Platfoms – Facebook, Twitter and emails literally don’t cost a dime! In the time it takes to compose an update, post a Tweet, or write a letter, you could reach thousands of donors. While direct mail is certainly beneficial to older supporters, it can be costly when you take in to account the price of production, postage, and assembly.
2) Expand Your Audience – I can honestly say that the majority of my friends under 40 years old have Facebook accounts. I think that one of the biggest mistakes that nonprofits make is not appealing or nurturing the next generation of supporters.
3) It Doesn’t Take a Techie – With all of the new technology out there, it can be intimidating to enter the world of keywords, SEOs and Tweetables. One thing that I’m really impressed with concerning these new platforms is how user friendly they are. Get on the website, sign up, spend an hour playing with the system and you’ll quickly become a pro. There are also great tutorials on YouTube that can walk you through the process. At Fundly, we also have a team that strives to make an online giving website quick, easy and accessible for both nonprofit and donor use.
4) Expanded Opportunities – Building the bridge to create a simbiotic relationship is key to garnering and expanding donor support; you need hands and finances to achieve your goal and your supporters receive affirmation that they are needed and making a difference. Social media only strengthens this bond through opening more outlets of communication such as updates, calls to action, and success stories.
5) It Just Keeps Growing – Currently Twitter has over 300 million users and 1.6 billion search queries each day. Facebook boasts of having more than 845 million users and more than half of those people log on each day. This is a huge market with unlimited potential! Furthermore, this past year showed a 13% increase in online giving which equals a 35-55% growth rate over the past year. Fundly can help you utilize social media in your arsenal of marketing strategies by connecting your organization to potential donors and making the process of giving social.
1) Free Platfoms – Facebook, Twitter and emails literally don’t cost a dime! In the time it takes to compose an update, post a Tweet, or write a letter, you could reach thousands of donors. While direct mail is certainly beneficial to older supporters, it can be costly when you take in to account the price of production, postage, and assembly.
2) Expand Your Audience – I can honestly say that the majority of my friends under 40 years old have Facebook accounts. I think that one of the biggest mistakes that nonprofits make is not appealing or nurturing the next generation of supporters.
3) It Doesn’t Take a Techie – With all of the new technology out there, it can be intimidating to enter the world of keywords, SEOs and Tweetables. One thing that I’m really impressed with concerning these new platforms is how user friendly they are. Get on the website, sign up, spend an hour playing with the system and you’ll quickly become a pro. There are also great tutorials on YouTube that can walk you through the process. At Fundly, we also have a team that strives to make an online giving website quick, easy and accessible for both nonprofit and donor use.
4) Expanded Opportunities – Building the bridge to create a simbiotic relationship is key to garnering and expanding donor support; you need hands and finances to achieve your goal and your supporters receive affirmation that they are needed and making a difference. Social media only strengthens this bond through opening more outlets of communication such as updates, calls to action, and success stories.
5) It Just Keeps Growing – Currently Twitter has over 300 million users and 1.6 billion search queries each day. Facebook boasts of having more than 845 million users and more than half of those people log on each day. This is a huge market with unlimited potential! Furthermore, this past year showed a 13% increase in online giving which equals a 35-55% growth rate over the past year. Fundly can help you utilize social media in your arsenal of marketing strategies by connecting your organization to potential donors and making the process of giving social.
Sunday, May 13, 2012
Behind the scenes’ of an NPO
You come across a group of people fundraising in your neighborhood
and they almost always come across as cheerful and happy lot. Makes you
wonder if non-profit organizations get a free pass to fundraise and do
as they please as long as it’s not for profit? Interestingly, behind the
scenes of a non-profit organization the regulations and limitations are
similar to any corporation.
Jamie Makan’s article “10 Things Fundraisers Won’t Say” on Smart Money talks about how government restrictions on fundraising tactics and a weak economy are making non-profits desperate and scrambling to raise money. Smaller non-profits also lose out to the larger and more established ones on being able to employ marketing strategies that cost money such as hiring a call center to solicit donations by phone.
For an NPO to be successful it must be run like a for-profit organization – only with a different focus. And to do this, their tactics and strategies mirror for-profit organizations. That being said, non-profits lack the resources and especially new and young talent that seem to automatically gravitate towards for-profit companies for jobs.
Also, with the government threatening to do away with tax breaks for charitable contributions, it looks like a bleak future for non-profits. “In any real tax-reform debate, [the charitable deduction] will be on the table,” says Mark Robyn, staff economist at the Tax Foundation.
Often having to rely on volunteers, non-profits lack the proper management that is required for them to be successful. Today, almost every non-profit organization leverages the internet to boost their fundraising goals and companies like Fundly are dedicated to helping non-profits become successful at using social media tools raise money online fast and effectively.
Jamie Makan’s article “10 Things Fundraisers Won’t Say” on Smart Money talks about how government restrictions on fundraising tactics and a weak economy are making non-profits desperate and scrambling to raise money. Smaller non-profits also lose out to the larger and more established ones on being able to employ marketing strategies that cost money such as hiring a call center to solicit donations by phone.
For an NPO to be successful it must be run like a for-profit organization – only with a different focus. And to do this, their tactics and strategies mirror for-profit organizations. That being said, non-profits lack the resources and especially new and young talent that seem to automatically gravitate towards for-profit companies for jobs.
Also, with the government threatening to do away with tax breaks for charitable contributions, it looks like a bleak future for non-profits. “In any real tax-reform debate, [the charitable deduction] will be on the table,” says Mark Robyn, staff economist at the Tax Foundation.
Often having to rely on volunteers, non-profits lack the proper management that is required for them to be successful. Today, almost every non-profit organization leverages the internet to boost their fundraising goals and companies like Fundly are dedicated to helping non-profits become successful at using social media tools raise money online fast and effectively.
Fundraising Online Brings Great Success to Causes Who Fundraise
For the last hundred years or so, fundraising has played an integral
part of many different charities. These charities have sought to better
other people, animals, places, and other causes via a variety of
different means, however fundraising has become one of the chief methods
by which charities earn their money.
You may be familiar with some sort of fundraising that you have done during you life at some point. Everyone has eaten Girl Scout cookies during the spring or summer depending upon where you live. Girl Scouts sell these cookies as a fundraiser for different charities that they give to each year. This is one of the easiest examples of fundraising in America or the world today.
However, there are really two different types of fundraising today; fundraising online and fundraising offline. Offline fundraising, which is how fundraising was traditionally done by a number of ways. Fundraisers could be done for example by the girl scouts and them selling cookies for charity. Or it could be people trying to sell raffle tickets for any number of charities that they are trying to raise money for. All of these are great examples of fundraising and how it was traditionally done in years past.
Flash forward, during this more modern day and age these are an easier way to go about fundraising. Fundraising online has become the new medium for raising money either close to home or around the world. It makes a fair bit of sense when you sit down and thing about it. Traditional methods of fundraising only would encompass the number of people that they could either see or solicit in a set amount of time, which although good did not cover a lot of people pending on the location.
Fundraising online on the other hand really gives unlimited possibilities of touching millions to billions of people around the world. If you add in other mediums that you can use for fundraising purposes then you really have a great tool to start fundraising online. These mediums could include things like Facebook or YouTube. Either of these two sites are both watched and monitored by thousands if not millions of people every day. This allows the fundraisers to have a lot of exposure to people who may not be near you geographically who are interested in your fundraising efforts.
A good example of fundraising online is the causes of both Haiti and Japan that are still ongoing right now. Every time you see a large world catastrophe you see an ad campaign afterward usually looking for donations for some sort of a fundraiser to try and help the citizens of that country. These may be massive undertakings, but how many ads did you see on Facebook, Twitter, or YouTube during the last catastrophe?
Most likely, you saw many and it would be a good idea that the next time that you think of trying to fundraise either offline or online, it would be a good idea to take a hard look at the ideas that were set down in this article to help get your fundraising campaign off the ground and in higher probability of raising a lot of money with minimal time and effort.
You may be familiar with some sort of fundraising that you have done during you life at some point. Everyone has eaten Girl Scout cookies during the spring or summer depending upon where you live. Girl Scouts sell these cookies as a fundraiser for different charities that they give to each year. This is one of the easiest examples of fundraising in America or the world today.
However, there are really two different types of fundraising today; fundraising online and fundraising offline. Offline fundraising, which is how fundraising was traditionally done by a number of ways. Fundraisers could be done for example by the girl scouts and them selling cookies for charity. Or it could be people trying to sell raffle tickets for any number of charities that they are trying to raise money for. All of these are great examples of fundraising and how it was traditionally done in years past.
Flash forward, during this more modern day and age these are an easier way to go about fundraising. Fundraising online has become the new medium for raising money either close to home or around the world. It makes a fair bit of sense when you sit down and thing about it. Traditional methods of fundraising only would encompass the number of people that they could either see or solicit in a set amount of time, which although good did not cover a lot of people pending on the location.
Fundraising online on the other hand really gives unlimited possibilities of touching millions to billions of people around the world. If you add in other mediums that you can use for fundraising purposes then you really have a great tool to start fundraising online. These mediums could include things like Facebook or YouTube. Either of these two sites are both watched and monitored by thousands if not millions of people every day. This allows the fundraisers to have a lot of exposure to people who may not be near you geographically who are interested in your fundraising efforts.
A good example of fundraising online is the causes of both Haiti and Japan that are still ongoing right now. Every time you see a large world catastrophe you see an ad campaign afterward usually looking for donations for some sort of a fundraiser to try and help the citizens of that country. These may be massive undertakings, but how many ads did you see on Facebook, Twitter, or YouTube during the last catastrophe?
Most likely, you saw many and it would be a good idea that the next time that you think of trying to fundraise either offline or online, it would be a good idea to take a hard look at the ideas that were set down in this article to help get your fundraising campaign off the ground and in higher probability of raising a lot of money with minimal time and effort.
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