There is not enough time in a day for you to do all the things that you “should” be doing. Before you grab David Allen’s productivity book “Getting Things Done“, follow these simple tips to make your social media management easier.
1) Batch as much as possible
I sit down twice a month to schedule a Tweet/Facebook post each day for the upcoming two weeks. It takes me a few hours to read through blogs and find the content I want to share, but it’s worth it. Doing it in one sitting probably saves me several hours a month. Each time you start an activity your mind needs time to adjust before it’s really effective. By batching what could be a daily task, my mind only has to get in gear.2) Focus on interaction
The heart of social media is interaction with the individual. That’s something you can’t batch. When you’ve got limited time, send an @ message on Twitter or post on someone’s Facebook wall. That one interaction will likely generate more response than a post of your own.3) Set a routine
Check your accounts at regular intervals so that you can respond to people who have mentioned you or posted on your wall. Responding doesn’t take a lot of time, and a quick response can make a big impression.4) Don’t think, just do
Twitter isn’t like a blog. Don’t overanalyze what you want to say. Your Tweet will soon be swept away by a wave of other Tweets, and although it will live forever in the Library of Congress, most of your followers probably won’t see it. Be bold in Tweeting.Now get to work! Time is money.
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