Non-profit organizations can put a lot of weight behind their social
fundraising campaigns by adding video content, and one expert in the
field recently offered some insight into the best ways to make an
eye-catching fundraising video. Meanwhile, a Fundly.com campaign has
captured the imagination of the fundraiser’s local community, spurring
an incredible amount of donations in the last week. Here’s a roundup of
these stories and some of the week’s other social fundraising news:A video’s worth a thousand words
The DoGooder Non-profit Video Awards - Recently, Michael Hoffman, president of video agency See3 Communications, sat down with ReelSEO.com and offered some do’s and don’ts for non-profits that want to add video content to their fundraising campaigns. One of the points he stressed was that organizations should not focus on themselves, but rather the people they serve. Fundraising videos should also include a clear call to action, he said.
Social change and lemonade
Make a Stand - As we reported two weeks ago, 8-year-old Vivienne Harr recently embarked on a campaign to raise $125,000 to help end child slavery, and her cause appears to have caught on. Not only has the local media in her hometown of Fairfax, California, started reporting on her ambitious goal, media outlets around the world have picked up the story, leading to more than $20,000 donations in a single day. On her Fundly.com page, one supporter pointed out, “You made the news in Brazil.”
Local and international aid
Lisa King for Gaza, Mozambique - Habitat for Humanity helps build shelters for impoverished families all over the globe, and one woman has turned to Fundly.com to raise money for the cause. Lisa King is just shy of her $2,000 goal to fund her trip to Mozambique, where more than half the population lacks adequate shelter. King has nearly two months left to accomplish her goal.
The Center for Pranic Healing - One organization is hoping to relieve the suffering of humanity in a different way. The Center for Pranic Healing teaches people to use their energy to promote healing, health and happiness, which group leaders say will lead to a balanced life. The center has set a goal to raise $500,000 over the next three months on its Fundly.com campaign, to promote its teachings.
Fundraising for a song
Daniel’s Music Foundation - At age 12, Daniel Trush suffered a brain aneurysm and spent nearly three years in recovery. Today, at 27, he is fully recovered and has his own music foundation, which offers free music lessons to all individuals in the New York area who have disabilities, including children, veterans and the elderly. The $25,000 one avid supporter hopes to raise through Fundly.com will go toward establishing a space for the foundation in New York City.
Fundraising is for the dogs
The British Columbia Society for the Prevention of Cruelty to Animals - Across the border in British Columbia, Canada, local celebrities were recently locked away in kennels, relying on friends to raise money for the B.C. SPCA to get them out. One prominent prisoner, Erin Cebula of Entertainment Tonight Canada, told regional news source The Province that she had “been doing most of [her] fundraising by social media.”
Puh-puh-puh-poker face
Charitable poker runs - One popular fundraising activity appears to be banned in the state of Kansas, according to Nonprofit Quarterly. During a motorcycle poker run, bikers ride from location to location collecting playing cards and hoping for the best poker hand possible. According to the state of Kansas, however, this constitutes gambling and is illegal. But one Kansas official has come up with an interesting workaround: Bikers can throw darts to try and hit their desired card, making it a game of skill instead of chance.
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