When is the last day that you can recall not flipping open your
laptop, pulling out your iPad or making a call on your cell phone?
The internet and Wifi technology have taken over our world and are as
much a part of our lives as television and automobiles. If you’re not
fully incorporating social media into your online fundraising plan,
maybe some of these facts will inspire you. After all, this is where
your donors are at. If you are using social media fundraising, how are
you standing out in the crowd of everyday media?
The minds at mbaonline have created this great infographic which
gives the perfect snapshot of what a day in the internet looks like.
With such immense figures and incomprehensible traffic, it is mind
blowing to consider the impact that current technology is having on our
world.
So with all of these videos, e-mails, blog posts and social
networking sites, how can your organization stand out? Here are a few
things to consider:
At the core of fundraising
is story telling. Every person, every cause has a story to tell which
can grab the attention and heart of the person reading it. Effective
story telling involves pictures that trigger an emotion, sincerity and a
call to action from the reader. Different stories also appeal to a
variety of donors; be sure to use a spectrum of examples about how your
organization is making a difference by highlighting men, women, seniors,
youth, etc.
The bigger the net, the more fish you catch. How big is your presence
online? Facebook, Twitter, and e-mail are the obvious choices, but have
you considered looking into Google Grants for free online advertising
or LinkedIn to share fundraising ideas with other nonprofits? Do you
have a Fundly account to
make managing online giving a breeze? Have you created a video to post
on your website, Fundly site or YouTube to share your vision with a
broader audience? There are a ton of tools out there to make your
organization visible and to help you stay connected with your donors.
Finally, it’s important not to get overwhelmed by the influx of
technology. The basis of every successful nonprofit is having a passion
for your mission, an arsenal of people with a like mind, and providing
accountability to your donors. Let social media work for you, not the
other way around.
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