Monday, August 6, 2012

Getting Kids Involved in Online Fundraising

There are many reasons why kids should be involved in online fundraising: 1) They probably know how to use the internet and social media better than most adults. 2) It develops compassion and social responsibility towards helping others. 3) It gives them pride and a feeling of achievement when they work towards a project and succeed. 4) It allows them to hone their skills and develop maturity and responsibility. 5) It is an investment of their time beyond video games, television viewing, or hours of texting. Here are some ways to get kids involved in helping a cause through online fundraising:

Choose the Right Cause

It’s so much easier to reach a goal when you are passionate about the cause. Look online for different organizations that address a spectrum of issues (charitynavigator.org is a good place to start), research websites of organizations that focus on their topic of interest, or schedule summer field trips to local ones that touch your child’s heart – such as feeding the homeless or visiting a recycling center. For long distance topics such as preserving the rainforest or providing fresh water to remote villages, have your child write a list or report to show why these causes are important. Not only will they learn more about the outside world, but it will help clear the cobwebs out of their brain during the long summer months.

Take Action

Most local organizations are always open to having volunteers, even kids. Sorting library books, ushering at community concerts or theatrical presentations, or picking up litter at local parks are easy ways for kids and teenagers to make a difference in their community.

Creating an online fundraising page is another way to raise funds and awareness for their project and help reach their philanthropic goals. On Fundly we have created easy to set up fundraising pages for any cause to reach any financial goal. We have many campaigns spearheaded by kids (with the help and consent of their parents) to raise money for schools and animal shelters or to help other children who are battling illnesses.
Online fundraising also gives kids the opportunity to get friends and family involved in something they care about. They can tell others the location and time where they are selling lemonade or having a car wash to raise money for their project, ask for donations for a book drive, or even ask others to start their own fundraising pages to reach their friends. The possibilities are open for a child’s creativity.

The Finish Line

While fundraising can be fun and foster motivation, be sure to have a clear end in sight – either a deadline or a financial goal. If a fundraiser lasts too long, they could lose interest or it may turn them off of participating in future efforts.

A finish line also allows for a celebration when a goal is met. Just as school fundraisers have a prize catalog, it’s important for kids who are fundraising independently to have a celebratory act to acknowledge their efforts. Call ahead to your local charity to meet with one of the directors to have your child personally deliver the money. This will give him or her a sense of importance. Send an e-mail from your child to the participants thanking them for their support and donations along with a report of the total dollars earned to teach your child to appreciate the help given. Consider taking pictures of the volunteer day or your child counting the donations and posting it on your Facebook wall to show how proud you are. It’s important to end on a high note to encourage future giving.

Nonprofits know that the future of their organizations is based on relationships built today. For an organization to stay alive and continue meeting the needs of clientele, it is important to touch the next generation of givers. Teaching our children today will build a stronger tomorrow!

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