Monday, August 6, 2012

Fundraising News Roundup: Fundly Hits A Milestone, Political Campaigns See Boost


Following the Supreme Court’s landmark June 28 decision to uphold the Patient Protection and Affordable Care Act, the political fundraising field has been awash with donations to figures on both sides of the aisle. But the political arena is not the only beneficiary of donors’ generosity: Fundly has succeeded in passing a major monetary milestone. Learn more about these developments and others in this week’s news roundup:

Fundly.com – Social fundraising giant Fundly.com recently announced more than $250 million has been raised for the many causes and events that use its online platform. Among the national and international organizations to use the fundraising site to good effect have been Habitat for Humanity, whose volunteers have created more than 650 Fundly campaigns, raising roughly $1.5 million, and Teach for America, which has raised more than $400,000 for projects in at least 20 regions across the country, reported the Paramus Post.

“Fundly’s mission is to help more people give more, and we are delighted with our success to-date in advancing that mission,” Fundly CEO Dave Boyce said at the Personal Democracy Forum thought leader conference early this month in New York City.

Restoring Love – With just three weeks to go until its “Restoring Love” event, Mercury One has nearly reached its social fundraising goal of $125,000 on Fundly.com. The rally, which will take place July 26-28 at Cowboys Stadium in Dallas will include a day of religious and charitable outreach to local neighborhoods and organizations, followed by a day-long celebration featuring guest speakers and musical acts.

StudentMentor.org – StudentMentor.org has set a goal of $25,000 in its 2012 Fundly campaign, and as the year passes the six-month mark, they appear to be halfway to completion. The group is dedicated to providing academic support to students at the college level, 51 percent of whom fail to graduate within six years, according to stats from the organization. The goal for the year is to provide 500 students with one-on-one support from a mentor to help them graduate on time.

The American Revolution – Independent documentary film “The American Revolution” chronicles Boston radio station WBCN, which had an underground progressive rock format from 1968 through 1974. The filmmakers are approaching the halfway point toward their $250,000 goal, which will be used for post-production editing and promotional outreach. Donors can receive a ticket to the December 3 donor celebration event.

Blackbaud Social Score – Fundraising analytics firm Blackbaud recently announced the release of its new Social Score software platform, which is designed to help non-profits evaluate the influence of their donors on social media platforms like Facebook and Twitter. According to the company, organizations can use the data to increase awareness among potential donors and potentially increase their donor rolls and event attendance.

Political campaigns – The Supreme Court decision regarding PPACA has led to a surge in donations to congressional campaigns, according to the Huffington Post. Democrats in particular have reaped the reward of the high court’s healthcare endorsement, with House democrats alone raising a combined $2.3 million since the announcement. Interestingly, the donations are being made largely to congressional campaigns, which are seeing grassroots support surge in the runup to the November election. Donations of roughly $35 appear to be the average, the Huffington Post reported.

According to a Washington Post analysis, donations to congressional and senate campaigns during the 2012 election cycle have soared over recent years, topping $884.6 million as of March 31. This is compared with $685 million raised during the same period four years ago

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