Monday, August 6, 2012

Nonprofits Continue to Aid Victims of Natural Disasters

With Monday being President’s Day, we thought we’d carry the theme for one more post. Fashions, technology and industry may change, but the need to help one’s fellow man does not. Nonprofits and government programs will continue to exist until the basic needs of food, education and shelter are met. There will continue to be programs that were and are of particular interest to our presidents that continue to thrive as important issues today.

Somehow it seems like more natural disasters are hitting our world; every few months images of despair and destruction are flashed upon the television screen. Obviously these forces of nature are hardly new, and presidents such as Theodore Roosevelt and George H.W. Bush had to face the repercussions of earthquakes that hit the San Francisco Bay Area during their terms in office.  Add to that countless hurricanes, tornadoes, droughts and blizzards, and I’d account that just about every president has had to compensate to address various disaster assistance resources provided by the government. In recent history, from Japan to New Orleans to Haiti, thousands have had to start over as they rebuild their homes and their lives. Independent nonprofits have also made an impact for these individuals and communities who have needed help to travel down this difficult path of reconstruction.

Nonprofits have the incredible task of providing aid to clients while maintaining a current fundraising strategy. A good example of online fundraising success is a recent disaster relief campaign on the Fundly platform that has raised $82,379 of their $125,000 goal. For every 100 donations that were given, 3,878 impressions were made to the cause’s Facebook page within a 24-hour period.  This flow of web traffic brought a 15% increase in their donation yield during that period of time. This is the power of social fundraising.

Most importantly, through this site they have been able to serve hot meals, first aid kits and shelter to countless people. Fundly is proud to partner with incredible causes like these as their online fundraising platform and looks forward to aiding more organizations to achieve this success!

No comments:

Post a Comment