3 Big Fat Reasons to be Fundraising on Fundly

Every nonprofit has three basic needs to fill in order to survive: know-how, resources, and passion. Finding the right people and tools to fill these gaps is essential, especially when it comes to the task of fundraising. Online fundraising is a concept that has developed over the past years, however, the concept of “social fundraising” is fairly new.  Social media networks are a great set of tools anyone can take advantage of…
and they’re free. Leveraging social media to expand online fundraising efforts with Fundly provides you with a platform to use social media effectively and gather your resources and passion behind your cause, so that you can reach your goals.

Here are 3 big fat reasons to use Fundly to drive your online fundraising potential:



1) Fundly makes fundraising online simple, effective and fun!!!  No, seriously… Starting a campaign page on Fundly is easy, and until you’re actually raising money, it’s free.  Since it only a takes a few minutes, there’s no reason you can’t have a little fun and check it out!  Your fundraising page is ready to share from the moment you sign-up.  Fundly’s user-friendly interface makes it quick to customize your page by adding video and photos, choosing your fundraising goal and giving levels, and writing a description about your cause… And it’s exciting to see the final result!

The experience is even more engaging for your donors and gives them a chance to be recognized. It only takes a minute for your donors to contribute to your cause by a click of the ‘Donate’ button and give with ease with Fundly.  Once they’ve donated, there are several ways for them to engage and feel like they are a part of the overall effort.



2) Donors turn into fundraisers.  When a stranger asks for money, it’s easy and probable for people to answer “no, thanks.” When a friend asks for money, there is a foundation and level of trust in the relationship which usually produces a positive response like, “sure, I’d love to!”  This is the basic idea of social fundraising and Fundly helps your organization reap the benefits in two ways.  First, when a donor contributes to your cause through Fundly, their giving action can be posted to their Facebook and Twitter profiles to share with their network of friends, family, and colleagues. Now, not only are they bringing attention to your cause, but sending a call to action to their entire social network. The average person has well over 100 friends on Facebook and now you have over 100 potential donors.  Secondly, your donors also have the option to launch their own fundraising page under your campaign and set their own goals.  This empowers them to fundraise for the cause and they’re now motivated to achieve their own goal, adding to your donation yield.  Your givers are now your gatherers!



3) Online donation yields can increase by as much as 52% on Fundly!  Regardless of the cause or size of your organization, current statistics prove that online giving is increasing ever year.  Launching a campaign on Fundly could increase your donation revenue by as much as 52%, as proven by a case study campaign on Fundly. Also, according to a recent study released by M+R Strategic Services and the Nonprofit
Technology Network (NTEN) entitled the “eNonprofit Benchmarks Study”, they have  found that from 2010 to 2011 online giving increased 20 percent. That is a tremendous amount of growth and fundraising revenue.  Furthermore, the average one-time online gift was $62 and the average monthly gift was $20. These dollars quickly add up!  And Fundly is confident that as social media networks grow and continue to build into the routine of our daily lives, nonprofits will see online giving potential increase even more in the next year.

In all, online fundraising is here to stay. Fundly has taken out what has made it time consuming and complicated so you can do what you do best: run your nonprofit and strengthen support for your cause.