Monday, August 6, 2012

Honoring Mom Through Online Fundraising

Mother’s Day is on Sunday, May 13 and lest you forget to honor your mother or the mother of your children, I thought I’d bring the topic up early. Here are some great ways to honor your mom or to encourage donors to honor the moms in their lives  through your organization.

Are you looking for a unique gift for the mom that has everything? There are several one-of-a-kind and exquisite gifts that benefit a variety of organizations. A recent article in the Huffington Post has even highlighted ten charities that support women through sales of products that either benefit a cause or are made by women who are helped by the non-profit. From bars of soap to jewelry to chocolates, there is definitely something for every mom to enjoy. You get a great present while you’re helping women in need; everyone wins!

For organizations that charge admission such as a symphony, art gallery, museum, or recreational park, how about offering a half off tickets to moms? You’ll generate more business while honoring this special day. You may also want to create themes based on Mother’s Day by focusing on female composers, artists, or environmentalists.

Looking for ideas to blog, tweet or post about? Share with your donors how your mom instilled compassion into your character, which led you to a career in non-profits. Discuss the moms who are using your services and their success stories. What was a saying that your mom always used that drove you crazy but made a lasting impression? Sometimes finding common ground with your supporters can make a big impact for a long term partnership.

Finally, consider challenging your donors to make an online donation on your webpage or Fundly donation page in honor of their mom or grandmother. This is a perfect way to acknowledge someone special or to remember a family member who is gone but not forgotten. Through donating on one of Fundly’s donation websites, donors can commemorate their mom with a special message and share a cause they care about with their social media networks.

Unless you want to be in the dog house, be sure to take a few minutes to decide how you want to remember that special mom in your life. Whether it be through flowers, candies, jewelry, or a charitable contribution, take the time to say “thanks”…. It’s a whole lot easier than saying “I’m sorry!”

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