Fundraising for Nonprofits on Facebook Provides More Than Just Dollars

When I think of fundraising, the first thing that comes to mind is a donation check. I’m sure many donors also have this image in their mind, but fundraising can be so much more! Just as the saying goes, “Ask and you shall receive,” think about what you are asking from your donors on Facebook and your other social media sites. Are you limiting yourself to just financial contributions?

Currently I am working on a golf tournament and have created a Fundly account to promote the event and the camp for foster children that it is supporting. Of course we are asking for money to aid the cause, but a Fundly website is more than just a financial donation site. From small to large nonprofits, there are a variety of ways to reach out to your donors.

Here some non-monetary asks that we have made: golf participants, volunteers for the day of the tournament, corporate sponsorships, and business donations for the raffle that will be held at the banquet after the tournament. We also made a separate section where people can directly work with the nonprofit by volunteering as camp counselors, provide prayer support for this ministry, donate craft items for the campers, or volunteer at registration.

Updating and recruiting golfers has been much easier through this site, too. With each post that the committee chairman puts on the Fundly webpage, the golfers that he is friends with can be reminded of discounts, deadlines and new course features that have been added to the tournament. He can also post how many spaces are left and promote the mission of the cause.

In a sad turn of events, one of the golfers who had participated several times in this event passed away a couple of weeks ago. We knew he loved to golf and wanted to help the children in this organization, so we also have started receiving donations in memory of this incredible man and will send his family a list of family and friends who contributed a gift in remembrance.

While every organization could certainly benefit from monetary contributions, it’s important to remember that social media networks are not limited to just one type of donation. With Fundly, there are a variety of ways to get your supporters to join as partners to your cause. What will you ask for today?

If you want to raise money on Facebook for your cause, you can start your own Facebook fundraising campaign today with Fundly!