Nonprofit leaders are either inspired human beings with a passion for
change or just plain glutton for punishment. I can think of few other
careers where people work so hard for so little and come away from the
office with a smile on their faces. Amongst running a complex business,
managing a variety of personalities, attending a spectrum of events, and
always being on their best behavior in case they find themselves in
contact with a potential donor, these captains of the philanthropic
world also wear multiple hats: ambassador, accountant, counselor,
marketing manager, and errand boy.
Connecting with other people who are
in a similar position isn’t just a helpful idea, it’s a necessity.
Other than finances, it seems like one major thing that those who run
organizations always lack is time. Whether it is due to running from
meeting to meeting or following up on a dozen urgent phone calls, there
never seems to be enough hours in the day. Fortunately with social
media, a lot of connections and inquiries can be addressed in one place.
Want to know what other organizations in your area are doing? Friend
them on Facebook. Looking for some new fundraising ideas? Search for
#fundraisingtips. Want to plug in with other leaders in the corporate
world? Create an account on LinkedIn. Knowing where to look is half the
battle.
While social media fundraising is one of the newest ways to garner
funds, it doesn’t have to be complicated. The good thing is that with
every new development, there are some great resources to provide updates
for the common user. Mashable.com is an amazing resource that always has the most current and usable information pertaining to online technology. HuffingtonPost.com
is also another resource I rely on for up to the minute news and
predicting the social tides. If you just want quick tutorials, YouTube
has a ton of hands on videos to show how to navigate social networking
sites. There are also some great blogs written to help master the use of
the web. (Personally, I do my best to find practical ways to apply
online resources into your fundraising strategies. I’ve worked in the
nonprofit world for over 15 years and I write about things I’ve learned
or that I think will help the charities that I’m currently working
with.)
Other resources to consider are the great conferences that you can
attend or view online. Most conferences either do live streaming of the
presentations or video it to be viewed at a later date. With the rise of
social media, you can also follow along with most tech conferences on
Twitter by following the appropriate hashtag.
If you live in or near the Silicon Valley, Social Media for
Nonprofits is bringing their informative conference to the area on July
26, featuring an all-star lineup sharing practical tips and tools for
leveraging social media for fundraising, marketing and advocacy. Fundly
CEO Dave Boyce will be participating along with keynote Beth Kanter,
plus Libby Leffler of Facebook, Meg Garlinghouse of LinkedIn, Deborah
Alvarez-Rodriguez, CEO of Goodwill, Sarah Dines of Change.org, Dawn
Andreas of Eventbrite, Lee Fox of KooDooZ, and media consultant Amy
Gahran.*
Online fundraising
(or running a nonprofit for that matter) can be a lot easier when you
partner with others in the field. Connecting with other leaders through
Facebook, Twitter, LinkedIn, conferences, and doing a little internet
research can maximize the most of your precious time.
*Discounted tickets are available for small nonprofits at $95.
For for-profit and larger nonprofits, use the discount code “Fundly” to
save $20 off $125 and $175 tickets. Conference registration includes
access to the full day conference, breakfast, and lunch. For more
information or to sign up, visit Social Media For Nonprofits – Silicon Valley
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