Monday, August 6, 2012

New Presidential Fundraising Numbers In

It seems like things have quieted down a bit on the presidential election scene for the moment. Is this lull due to the candidates’ and political action committees’ submission of their numbers pertaining to how much they have raised and spent this campaign season? Is this the quiet before the storm as new strategies are created concerning political fundraising?

Reuters posted these incredible numbers this past Saturday which breaks down the incoming and outgoing figures of the aspiring presidential hopefuls and their PAC backers up until March 31. These numbers reflect the FEC filings and include total contributions received along with amount spent regarding operating and independent expenditures.

In the lead with $147.4 million raised is President Obama. His high-priced banquets, online fundraising appeals, and various speaking engagements have won the hearts and dollars of countless Americans. While his PAC, Priorities USA, is far from the lead raising a mere $8.8 million, Obama has shown that his ability to raise dollars is not dependent on others.

In second place is hardly a surprise: Republican candidate Mitt Romney. With $87.5 million raised and $77.5 million spent, Romney is far behind in dollars but not in support. His PAC, Restore Our Future, has been a powerhouse contributor adding $51.9 million to his campaign efforts.

According to CNN Political Editor Paul Steinhauser, the Romney campaign said that 84% of all donations received through the end of last month were $250 or less. The Obama campaign announced that 97% of their donations were for $250 or less.

While the two other Republican candidates have raised considerably less (Newt Gingrich has raised $22.5 million and Ron Paul $35.9 million), their numbers are still quite respectable.

Holly Bailey from The Ticket reports that Romney’s campaign “hopes to raise $500 million in high-dollar donations for the campaign and for the joint fundraising account it has set up with the Republican National Committee. Romney aides hope to bring in another $300 million from small donors—an area where the former Massachusetts governor has lagged during the GOP primary.” It is also estimated that his PAC will raise “$200 million to support his general election bid—bringing the GOP’s overall fundraising target to at least $1 billion to defeat Obama.”

In response, “Obama aides estimated the president would raise at least $750 million for his re-election bid—though that total is now likely to be far more given that Obama has signed off on several Democratic super PACs to raise and spend millions to help him win a second term… Obama enters the general election with a major fundraising advantage. Through February, Obama had raised nearly $160 million for his re-election campaign—not including another $126 million he’s raised for a joint fundraising account between his campaign and the Democratic National Committee.”

The numbers are high and continue to grow. With a little over six months until the election, it will be interesting to see the tactics used in the attempt to secure the Oval Office. Undoubtedly more events, debates, and social media fundraising are in the future.

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