Monday, August 6, 2012

One Man’s $400 Is Another Man’s $400,000. The Power Of One Through Online Fundraising.

I just had one of those “aha” moments (Thanks, Oprah!). My personal quest to connect schools with supporters through online fundraising seems right on track.  This past week, I managed to catch the organizer of a Fundly campaign for a few minutes to hear first-hand about his high school soccer team’s goal of giving at least 5 players an experience with a community more challenged than their own.  The team’s Fundly campaign kicked off just recently.

Coach Russell and the boys soccer team of Robert E. Lee High School of Jacksonville, Florida have their sights set on a mission (of sorts) to Haiti this Summer.  Coach Russell is planning a trip with Many Hands For Haiti, to assist with soccer camps during the day and to teach English at night.  This one-week trip is a once-in-a-lifetime opportunity for these high school student athletes.

The team had spread the word through Facebook, Twitter, and Foursquare, already at the $1,800 mark of their $5,000 goal when we caught up over the phone. Realizing they had not tapped the full potential of Fundly, we decided to encourage personal supporter pages for the players.  Sure enough, the first player to jump on the opportunity raised $400 on his own right away.  That’s a significant portion of the cost to send one boy on the trip.

It occurred to me, in a world where big dollar signs drive major nonprofits and businesses to move mountains, all it takes to change the life of a child in this way is a few hundred dollars. And the personal connection of that boy to his community facilitated through online fundraising via popular social media networks gives family, friends, and community members around him the empowerment to help to change a life with one simple act of kindness.

Best of luck, Lee High School Boys Soccer Team!

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