It seems like many non-profits are stuck between a rock and a hard
place right now: the needs are greater than ever while incoming donation
levels are decreasing or at a stand still. With the funds you do have,
should you meet the needs of your clientele or gamble with new
development strategies? Here are five reasons why online fundraising is not a gamble:
1) Free Platfoms – Facebook, Twitter and emails literally don’t cost a
dime! In the time it takes to compose an update, post a Tweet, or write
a letter, you could reach thousands of donors. While direct mail is
certainly beneficial to older supporters, it can be costly when you take
in to account the price of production, postage, and assembly.
2) Expand Your Audience – I can honestly say that the majority of my
friends under 40 years old have Facebook accounts. I think that one of
the biggest mistakes that nonprofits make is not appealing or nurturing
the next generation of supporters.
3) It Doesn’t Take a Techie – With all of the new technology out
there, it can be intimidating to enter the world of keywords, SEOs and
Tweetables. One thing that I’m really impressed with concerning these
new platforms is how user friendly they are. Get on the website, sign
up, spend an hour playing with the system and you’ll quickly become a
pro. There are also great tutorials on YouTube that can walk you through
the process. At Fundly, we also have a team that strives to make an
online giving website quick, easy and accessible for both nonprofit and
donor use.
4) Expanded Opportunities – Building the bridge to create a simbiotic
relationship is key to garnering and expanding donor support; you need
hands and finances to achieve your goal and your supporters receive
affirmation that they are needed and making a difference. Social media
only strengthens this bond through opening more outlets of communication
such as updates, calls to action, and success stories.
5) It Just Keeps Growing – Currently Twitter has over 300 million
users and 1.6 billion search queries each day. Facebook boasts of having
more than 845 million users and more than half of those people log on
each day. This is a huge market with unlimited potential! Furthermore,
this past year showed a 13% increase in online giving which equals
a 35-55% growth rate over the past year. Fundly can help you utilize
social media in your arsenal of marketing strategies by connecting your
organization to potential donors and making the process of giving
social.
No comments:
Post a Comment