Monday, August 6, 2012

Saving the Planet With Online Fundraising

To continue with our Earth Day theme for this week, I am excited to share with you an amazing campaign that is successfully using a Fundly online donation page (fundly.com/takeabreath). Take a Breath for Earth Day is tackling the monumental task of not only preserving the precious resources of the rainforest, but they are also equipping those families who live there with the skills needed for sustainable living as an alternative to cattle ranching and harvesting timber. Through online fundraising, they are making an impact on the quality of life in Ecuador, Peru, and around the world!

The Take a Breath for Earth Day campaign is part of the Rainforest Partnership whose mission is to protect the “lungs” of the planet by helping the people who live in those “lungs” have a better standard of living and to grow their economy in harmony with their rainforest. Through partnering with forest communities, they help them to make an income that allows them to protect their forests through creating a market which provides products or services found only in the Rainforest.

We chose “Fundly based on the team you have, the CEO Dave Boyce and his vision for the company, and that the Fundly model is one of collaboration and strategic partnerships while providing the best tools that incorporate and make social media an integral part of giving,” explains Executive Director of Rainforest Partnership, Niyanta Spelman.

With their Fundly webpage, they are striving to raise $50,000 to benefit 108 families across 3 rainforest communities in Ecuador and Peru. In a short amount of time they have raised over $6,500 and have gained the attention of 69 supporters and 56 donors. When each of these supporters and donors partner with this cause, a post appears on their Facebook page to encourage their friends to contribute. Just think of the hundreds of people who are becoming aware of this incredible cause!

With inspiring and detailed text, captivating video, and a contagious passion, the Take a Breath campaign is the perfect example of the power of philanthropy combined with the broad reach of social media. We at Fundly are proud to assist the Take a Breath campaign and are excited to watch their numbers grow!

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