The Nike/Livestrong Chalkbot
campaign is one of the most innovative campaigns I’ve ever seen. During
the Tour de France in 2009, Nike and Livestrong partnered to build a
computerized road painting machine that sprayed inspirational messages
in chalk on sections of the course.
The messages were limited to 40 characters and were submitted by
everyday people via SMS, Twitter, and the Livestrong website. After a
message was painted, a picture of it was taken, tagged with GPS
coordinates, and emailed to the person who wrote it.
What was the result? The Chalkbot printed over 36,000 messages and
helped raise $4 million during the event, mainly through sales of
Livestrong products.
Get creative, start your own fundraising campaign today using social media for your success with Fundly!
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