For the last hundred years or so, fundraising has played an integral
part of many different charities. These charities have sought to better
other people, animals, places, and other causes via a variety of
different means, however fundraising has become one of the chief methods
by which charities earn their money.
You may be familiar with some sort of fundraising that you have done
during you life at some point. Everyone has eaten Girl Scout cookies
during the spring or summer depending upon where you live. Girl Scouts
sell these cookies as a fundraiser for different charities that they
give to each year. This is one of the easiest examples of fundraising in
America or the world today.
However, there are really two different types of fundraising today;
fundraising online and fundraising offline. Offline fundraising, which
is how fundraising was traditionally done by a number of ways.
Fundraisers could be done for example by the girl scouts and them
selling cookies for charity. Or it could be people trying to sell raffle
tickets for any number of charities that they are trying to raise money
for. All of these are great examples of fundraising and how it was
traditionally done in years past.
Flash forward, during this more modern day and age these are an easier way to go about fundraising. Fundraising online has
become the new medium for raising money either close to home or around
the world. It makes a fair bit of sense when you sit down and thing
about it. Traditional methods of fundraising only would encompass the
number of people that they could either see or solicit in a set amount
of time, which although good did not cover a lot of people pending on
the location.
Fundraising online on the other hand really gives unlimited
possibilities of touching millions to billions of people around the
world. If you add in other mediums that you can use for fundraising
purposes then you really have a great tool to start fundraising online.
These mediums could include things like Facebook or YouTube. Either of
these two sites are both watched and monitored by thousands if not
millions of people every day. This allows the fundraisers to have a lot
of exposure to people who may not be near you geographically who are
interested in your fundraising efforts.
A good example of fundraising online is the causes of both Haiti and
Japan that are still ongoing right now. Every time you see a large world
catastrophe you see an ad campaign afterward usually looking for
donations for some sort of a fundraiser to try and help the citizens of
that country. These may be massive undertakings, but how many ads did
you see on Facebook, Twitter, or YouTube during the last catastrophe?
Most likely, you saw many and it would be a good idea that the next
time that you think of trying to fundraise either offline or online, it
would be a good idea to take a hard look at the ideas that were set down
in this article to help get your fundraising campaign off the ground
and in higher probability of raising a lot of money with minimal time
and effort.
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