Promoting your cause in the Social Media Age

AYT M Market Research just released an infographic about branding in the Social Media Age. Though non-profits rarely use the terms “branding” and “consumers,” much of the research can and should inform non-profits’ approach to promoting their causes and bringing in donors.

The team asked 2,000 Internet users about their online behaviors and interactions with brands.
Here’s some of what the research found:

• More people (85%) use Facebook than Twitter (49%)
• 74% engage daily with Facebook, 35% with Twitter
• Facebook users (57% with 100+ friends) have the larger networks than Twitter users (25% with 100+ followers).
• People are talking about brands online, and most discussion is positive.
• 58% of Facebook users have liked a brand, 42% have mentioned a brand in a status.
• 39% of Twitter users have tweeted about a brand.
• Users prefer to get updates from the favorite brands via social media over anything else (e-mail, commercials, flyers, etc.)

This research should only be giving non-profits more resolve to beef up their social media game. With huge networks at your finger tips, it’s important to play your cards well. Be an active social media user, and if you keep them in the loop and make them feel important, they just might mention you in a status update or tweet.
To further tap the power of these thriving social networks, consider “going social” with your fundraising.

Fundly’s super-easy fundraising platform allows donors to share support for their favorite causes with their friends. Organizations using this platform are rapidly finding new donors every day, and the benefits of social fundraising are exponential.

Create a Fundly account for your organization in 2012 and kick off the new year with an increase in fundraising success.