More than any other moment in history, now is probably the best time
to be a non-profit. Within minutes you can reach a massive donor base,
share you vision, and generate donations all with a device as small as
an iPhone or at a coffee shop armed with a laptop. I believe we are just
tapping into the potential of social media fundraising, and Fundly is proud to support the SM4NP conference
in San Francisco on November 4, 2011. With amazing speakers, intriguing
presentations and time to connect with other non-profit leaders, this
conference promises to be a valuable asset to the future of online
fundraising.
Craig Newmark, founder of Craigslist, is sure to be one of the many
highlights in this conference. He recently created craigconnects.org to
advance philanthropy and public service. Approximately 40.8 million
people visit Craigslist per month, so I am sure he has some great
insight to share on creating a successful website and generating
traffic.
I am honored to be one of the speakers at this exciting event and I
can’t wait to share my presentation with you. “Social Fundraising 101:
How to Jump Start Your Social Fundraising” will equip your non-profit
with the guidelines and tools to make the most of the technology that is
already at your fingertips. We have helped many non-profit
organizations, charities, politics, schools, clubs, teams, groups, and
many other causes to raise over $225 million using Fundly’s online fundraising platform and we would love to assist your organization, too.
From using Facebook and LinkedIn to engaging volunteers to use Social
Media, the SM4NP conference is sure to touch on many valuable subjects
to elevate your non-profit in the social media world. The staff at
Fundly is eager to participate in this amazing event and we would love
to see you there!
Showing posts with label fundly.. Show all posts
Showing posts with label fundly.. Show all posts
Sunday, August 5, 2012
Top Seven Ways to Make Sure Your Non-Profit Succeeds
Of course you want your non-profit organization to thrive and expand.
The more money that comes in, the more ways you can help and the closer
you are to achieving your mission. So why do so many charities struggle
with their very existence hanging in the balance?
I found an interesting article on MeasuredOutcomes.net entitled “Top Seven Reasons Why Non-Profits Fail – and How to Avoid Them.” If you are a new non-profit, once you know what pitfalls can trip you up, you’ll know how to avoid them.
1) Poor Management – Many small beginner charities see the cause but don’t really comprehend how they are going to get from Point A to Point B. The leadership lacks business acumen, management experience or accounting skills. You also need to be able to read people as you assemble a group of savvy, underpaid workers who have the same passion and dedication as you do.
2) Insufficient Capital – For some reaso, many people tend to underestimate their costs and overestimate the donations when first starting a non-profit. They can’t comprehend that everyone doesn’t feel as generous and compassionate about their cause. Even in a small for profit business, it is said that it will take four to sixth months to start making money.
3) Diversification of Funding – “it is vitally important to have a diversified portfolio of funding in order to weather market downturns. Many nonprofits establish establish relationships with a limited number of funder, or funders in a particular sector of the economy.
“This can be disastrous when, for example, the bank that has been a major funder of your organization is acquired by another institution and decides that you are no longer a priority area. Just like in the stock market, it’s important to have a well balanced funder portfolio that touches many different areas of the broader economy.”
4) Location, location, location – Here are some factors to consider: where are your clients located? Are there other agencies with a similar cause nearby? Is there ample parking and is it easy to find? Is the building in good shape or does it look like a lost cause? There are a ton of factors to consider before signing your name on the dotted line.
5) Lack of Planning – This can be tied into the first point. A good manager plans ahead and counts the cost. How many employees will you need? How will you market your organization? Who is the competition and how great is the need?
6) Overexpansion – I can’t help but think of Starbucks a few years ago. All of a sudden it seemed like the black and green circular logo popped up on every city block. Overexpansion put a limp in their company, but it could be the silver bullet in a smaller sized one.
“A leading cause of nonprofit failure, overexpansion often happens when managers confuse program success with how fast they can expand their services. A focus on slow and steady growth is optimum. Many a bankruptcy has been caused by rapidly expanding organizations that drift into areas that are outside their core mission.”
7) No Website – The internet is one of the fastest and most cost effective ways to spread the word about your agency, keep donors updated, and increase your funding. Also, online giving is one of the fastest, easiest ways to increase your bank account.
Being a leader of a non-profit organization means that you are probably the hardest working, most underpaid professional that you know of. However, you are probably one of the most fulfilled and excited people, too. Through keeping these tips in mind, you can stay on the path to success to truly make a difference.
At Fundly, we understand that you would prefer to do the things you love doing the most and that fundraising does not need to be difficult. This is reason why we have developed and continually innovate on our easy to use online fundraising tools that will help your non-profit raise the funds you need for operations and projects. Learn more at Fundly today.
I found an interesting article on MeasuredOutcomes.net entitled “Top Seven Reasons Why Non-Profits Fail – and How to Avoid Them.” If you are a new non-profit, once you know what pitfalls can trip you up, you’ll know how to avoid them.
1) Poor Management – Many small beginner charities see the cause but don’t really comprehend how they are going to get from Point A to Point B. The leadership lacks business acumen, management experience or accounting skills. You also need to be able to read people as you assemble a group of savvy, underpaid workers who have the same passion and dedication as you do.
2) Insufficient Capital – For some reaso, many people tend to underestimate their costs and overestimate the donations when first starting a non-profit. They can’t comprehend that everyone doesn’t feel as generous and compassionate about their cause. Even in a small for profit business, it is said that it will take four to sixth months to start making money.
3) Diversification of Funding – “it is vitally important to have a diversified portfolio of funding in order to weather market downturns. Many nonprofits establish establish relationships with a limited number of funder, or funders in a particular sector of the economy.
“This can be disastrous when, for example, the bank that has been a major funder of your organization is acquired by another institution and decides that you are no longer a priority area. Just like in the stock market, it’s important to have a well balanced funder portfolio that touches many different areas of the broader economy.”
4) Location, location, location – Here are some factors to consider: where are your clients located? Are there other agencies with a similar cause nearby? Is there ample parking and is it easy to find? Is the building in good shape or does it look like a lost cause? There are a ton of factors to consider before signing your name on the dotted line.
5) Lack of Planning – This can be tied into the first point. A good manager plans ahead and counts the cost. How many employees will you need? How will you market your organization? Who is the competition and how great is the need?
6) Overexpansion – I can’t help but think of Starbucks a few years ago. All of a sudden it seemed like the black and green circular logo popped up on every city block. Overexpansion put a limp in their company, but it could be the silver bullet in a smaller sized one.
“A leading cause of nonprofit failure, overexpansion often happens when managers confuse program success with how fast they can expand their services. A focus on slow and steady growth is optimum. Many a bankruptcy has been caused by rapidly expanding organizations that drift into areas that are outside their core mission.”
7) No Website – The internet is one of the fastest and most cost effective ways to spread the word about your agency, keep donors updated, and increase your funding. Also, online giving is one of the fastest, easiest ways to increase your bank account.
Being a leader of a non-profit organization means that you are probably the hardest working, most underpaid professional that you know of. However, you are probably one of the most fulfilled and excited people, too. Through keeping these tips in mind, you can stay on the path to success to truly make a difference.
At Fundly, we understand that you would prefer to do the things you love doing the most and that fundraising does not need to be difficult. This is reason why we have developed and continually innovate on our easy to use online fundraising tools that will help your non-profit raise the funds you need for operations and projects. Learn more at Fundly today.
10 Tips on Using Facebook to Your Non-Profits Advantage
Facebook is a force to be reckoned with. Here are some incredible
statistics: there are more than 800 million active users. More than 50%
of these users log on to their accounts every day. The average user has
130 friends. With these mind-blowing numbers, it would be ludicrous not
to tap into Facebook to reach more donors with your cause.
Fortunately, Facebook has posted “10 Tips for Non-Profits on Facebook
”
to help organizations use their resource effectively. For those who are
new to the social media world or if you want to make sure you are using
this tool effectively, take note!
(http://www.insidefacebook.com/2010/02/12/10-tips-for-non-profits-on-facebook/ )
to read the full descriptions and to see the many examples. Facebook is
virtually free and the audience it reaches is incomparable to other
advertising avenues. It’s so important to keep up with the times, and
this is one of the easiest ways to keep your organization at the
forefront of technology.
If you need to raise money for your cause, Fundly provides the leading Facebook fundraising
tools to help you fundraise with ease, not only on Facebook, but enbles
you to reach new donors via Twitter, LinkedIn, Google+, and many other
social channels too.
Learn more about Fundly’s social fundraising tools today!
Fortunately, Facebook has posted “10 Tips for Non-Profits on Facebook
”
to help organizations use their resource effectively. For those who are
new to the social media world or if you want to make sure you are using
this tool effectively, take note!- Create a Facebook Page – “First off, Pages allow you to publish directly into the news stream where you can engage your fans with a variety of different media, such as videos, polls and status updates. Secondly, Pages allow you to analyze how fans are interacting with your page via the Insights Dashboard, giving you instant feedback to help you adjust your method. You can also do things like buy advertising on Facebook for your Page to increase your number of fans.”
- Use “Causes” – “Anyone can create a user-created advocacy group on Causes and administrators of those groups post announcements and communicate with members of that cause through email and Facebook notifications, foster discussions, share information, sign petitions and fundraise.”
- Be Unique – You can do a simple link to your website, but a lot of people won’t take the time to click on it. Make you message timely, concise and specific to your cause.
- Be Active – Let your donors know what happens on a daily basis. Ask for their opinions on news events or on polls that pertain to your subject matter. Interact with your Facebook following and allow them to share their stories and passion for why they choose to support your organization.
- Reply – You don’t have to comment on every post, but it helps your donors feel more connected and invested if they know a real person is behind the text.
- Create an App, Game or Quiz – Find new ways to engage your donors and give them reasons to come back to your page frequently.
- Add a Store or Donation Box – Put these boxes on your front page for easy access. “There are all types of features you can add to your Page that allow your fans to feel ownership of your organization, like a fan badge or a sign petition box for their profile pages. The added bonus of this type of promotion is that, whether it’s published to your fan’s wall or their profile page, it also gets lots of new eyeballs to notice you.”
- Consider Your Feedback – What is working and what isn’t? What is getting you a lot of traffic?
- Segue into Other Media – Use texting, e-mail, Twitter and phone networks to fully get your message across. People use a variety of media so hit all your bases.
- Try a Facebook Ad – “Facebook ads — displayed on the right-hand side of a user’s Page — are an easy, economical and effective way to increase your fan base or visits to your page. The self-serve advertising system allows you to place orders for people (or profiles) that match whatever demographic requirements you may have, mothers of children with a certain illness for example, and you’re only charged for performance.”
(http://www.insidefacebook.com/2010/02/12/10-tips-for-non-profits-on-facebook/
)
to read the full descriptions and to see the many examples. Facebook is
virtually free and the audience it reaches is incomparable to other
advertising avenues. It’s so important to keep up with the times, and
this is one of the easiest ways to keep your organization at the
forefront of technology.If you need to raise money
for your cause, Fundly provides the leading Facebook fundraising
tools to help you fundraise with ease, not only on Facebook, but enbles
you to reach new donors via Twitter, LinkedIn, Google+, and many other
social channels too.Learn more about Fundly’s social fundraising tools today!
Thursday, August 2, 2012
Three stories on how social media is changing non-profit fundraising
Dave Boyce, CEO of Fundly explains why Fundly decided to launch a social fundraising video contest 
: “Social Media is here to stay, and it is changing non-profit fundraising .
Friends now ask friends to give online. Through this contest we hope to
elevate non-profit organizations’ awareness and understanding of the
fundraising potential for social media.”
Some examples:
Bobby Bailey for the Global Poverty Project (with Jesse Brune from “Private Chefs of Beverly Hills”)
“I have been eating for $1.50 a day to raise awareness for the billion people who are forced to live for under a $1.50 a day, every day. We are using YouTube videos to increase understanding about global poverty. It’s a great way to get the word out.”
Michael LaFemina for the Alliance for Climate Education
“This is what friends do – they help each other. Using Facebook updates we are getting hundreds of thousands of high-school students around the country to care about climate change and – maybe – to get my former high-school prom date to donate to a great cause. Maybe she will support us because she likes our work, or maybe just because she likes my status update and remembers all the gummy bears I brought her in high school. It starts with social media and it’s a simple ask of friends asking friends.”
Kristen Parrinello for Furnishing Hope
“With over half the world’s population age 30 and younger, the millennial and digital native generation are more plugged in than any other generation. Therefore we see the value in investing in online fundraising . Developing an online community is a great way to find people who are passionate about our work.”
Read more: http://bit.ly/pNFndL
: “Social Media is here to stay, and it is changing non-profit fundraising .
Friends now ask friends to give online. Through this contest we hope to
elevate non-profit organizations’ awareness and understanding of the
fundraising potential for social media.”Some examples:
Bobby Bailey for the Global Poverty Project (with Jesse Brune from “Private Chefs of Beverly Hills”)
“I have been eating for $1.50 a day to raise awareness for the billion people who are forced to live for under a $1.50 a day, every day. We are using YouTube videos to increase understanding about global poverty. It’s a great way to get the word out.”
Michael LaFemina for the Alliance for Climate Education
“This is what friends do – they help each other. Using Facebook updates we are getting hundreds of thousands of high-school students around the country to care about climate change and – maybe – to get my former high-school prom date to donate to a great cause. Maybe she will support us because she likes our work, or maybe just because she likes my status update and remembers all the gummy bears I brought her in high school. It starts with social media and it’s a simple ask of friends asking friends.”
Kristen Parrinello for Furnishing Hope
“With over half the world’s population age 30 and younger, the millennial and digital native generation are more plugged in than any other generation. Therefore we see the value in investing in online fundraising
. Developing an online community is a great way to find people who are passionate about our work.”Read more: http://bit.ly/pNFndL
4 Foolproof Ways to Get Your Board to Fundraise
A board can make or break an organization, especially when it comes to fundraising.
Boards focused on fundraising succeed: they get community buy-in,
whether it be on the golf course, at a trivia night, or manning the
phone lines. Their example and personal donations set the tone for the
rest of the organization and communicate to donors that they believe in
the cause and are willing to put their money where their mouth is.
Boards who don’t focus on fundraising can have a huge dampening effect
on the fundraising efforts of the entire organization.
What’s the key to getting a board to fundraise? There are several:
We also invite you to see how Fundly’s online fundraising software can help you meet your fundraising goals. Sign up for a free account or join us for one of our weekly product demonstrations.
What’s the key to getting a board to fundraise? There are several:
1) Set clear expectations from the beginning about the responsibilities of board members
If you want your board members to spend 80% of their time on fundraising efforts, make that clear before they sign on. Have it in writing. If you expect them to make a significant donation to your cause each year, ensure that they’re aware of that. Take a few minutes to read a story about establishing expectations by leadership expert Stephen Covey.
2) Frame the problem correctly
The language and emphasis you use needs to change. The overarching purpose of a board of directors is not to raise money; their purpose is to ensure that the organization can fulfill its mission both now and in the future. Could any board members disagree with that statement? No. What’s one critical way to ensure an organization’s viability in the future? Raising money. Linking fundraising to the mission and cause of an organization will bring it home. Here’s an interesting article about Steve Jobs, explaining how he takes a topic, re-frames it, and changes the entire landscape of the debate.3) Teach them how
What is fundraising? Many people have the misconception that it involves constantly running around begging their friends for money. Help them see that in reality, fundraising involves a lot of development activities that don’t involve a direct ask. It’s making a phone call to thank a donor, showing appreciation to someone who made a referral, mixing and mingling with potential donors. You could invite a potential donor to join you for cocktails after work. Think of fundraising as FRIEND-raising.4) Start them small
Theory has its place, but a guided foray into the world of fundraising will be much more effective. Compile a list of names for a board member to call and thank. Set up a tour of your facilities and arrange for one of your board members host it. Assign a board member to work the room at a fundraising event. Challenge them to meet five new people, get their contact information, and reach out to them after the event to thank them for their attendance. As they slowly begin to expand their network and their comfort level, fundraising will increase.Conclusion
You’re not alone. Your organization is not the only organization whose board isn’t fundraising. Follow the steps listed above, and you can help your board members develop into social fundraising machines.We also invite you to see how Fundly’s online fundraising software can help you meet your fundraising goals. Sign up for a free account or join us for one of our weekly product demonstrations.
Quick Favor To Ask …
I’m sure you’re as busy as we are wrapping up your year. I hope it’s going well for you and that you get a break…
Below is a quick brag on our last two months or so of progress. We are very much feeling like David (not Goliath), and we need everyone we can get fighting our corner with us.
Will you take a second to forward this to people you know who can help? Thanks in advance!
Dave Boyce, CEO Fundly
Below is a quick brag on our last two months or so of progress. We are very much feeling like David (not Goliath), and we need everyone we can get fighting our corner with us.
Will you take a second to forward this to people you know who can help? Thanks in advance!
- “Fundly + Facebook = Millions in Micro-Donations” PBS recently published a flattering profile of Fundly. Check it out at PBS.org or on our website at www.fundly.com/pressroom.
- Emerging Tech Award. Fundly was one of 14 Silicon Valley finalists honored in the Emerging Technology Awards November 30th. Details on www.fundly.com/pressroom.
- Coalition for Social Fundraising. On November 15th Fundly joined Harvard, Boston College, and other leading fundraising organizations at the inaugural meeting of the Coalition for Social Fundraising. Check out the CSF website at www.coalitionforsocialfundraising.org
- Demos. You can watch a video demo of Fundly or sign up for a live demo online. Check it out at www.fundly.com/take-a-tour and www.fundly.com/see-a-demo
- We’re growing fast! In the past month Fundly has added new customers at the rate of more than one a day. We’ve also brought on new employees: engineer Yu-Jin Chia (formerly with RockYou), acting CMO Dominique Levin (formerly with LogLogic), and a team of customer representatives to help us scale.
One more thing you can do to help if you haven’t already…
- Follow us on Twitter and Like us on Facebook. Here are the links: Facebook.com/Fundly and Twitter.com/Fundly
Dave Boyce, CEO Fundly
Open letter to Fundraising Chairs, Annual Giving Czars and Development Directors
It does not have to be this hard! You signed up for this job because you are good at FUNDRAISING, not because you wanted to be CIO or CHIEF ACCOUNTANT. And when you recruit volunteers, you want them to be FUNDRAISING, not pushing paper or stuffing envelopes!
Imagine a world where….
- You, yes YOU can set up your own donation page online, with your own messaging, and you can begin to take credit card donations right away
- You can send emails to your mailing list and track responses
- You can give volunteer fundraisers a login to record pledges and donations they are able to get from friends
- You, yes YOU can set up a Facebook fundraising campaign
- Every donation is automatically entered into your donor database, and thank-yous are automatically generated
- Your volunteers know when their pledges become donations
- You can track unfulfilled pledges and follow up as necessary
Until now.
Fundly is committed to making this process fun and easy. 5 minutes and you are up and running. 60 minutes and you have integrated your Facebook presence with your web presence and sent out your first email and Facebook solicitations. 1 day and you have your first volunteers recruited, helping you raise money by contacting their friends.
Donor record creation? Automatic.
Inviting givers to become gatherers themselves? Automatic.
Thank you notes? Automatic.
Facebook integration? Automatic.
Aging pledge report? Automatic.
So… stop wrestling with customer support for Salesforce and Paypal. Stop begging your cousin for help on your website. Stop wondering if you are employing best practices for online fundraising.
Cough up the $0.00 it takes to get started with Fundly and get started already!
Sincerely,
Dave Boyce, Fundly CEO
Fundly Raised $200 million For Good Cause!
Fundly did a press release last week. I thought I’d share some of
the highlights with you–catch you up in case you missed some of this…
1. Follow us on Facebook and Twitter. Here are the links: www.facebook.com/fundly and www.twitter.com/fundly
2. Forward this email to anyone you know who is responsible for raising money. We are working with all sizes of customers–as large as state universities, and as small as community theaters. We can help!
- Dave Boyce, CEO Fundly
- Fundly reaches $200M! A week ago, Fundly reached a significant milestone having processed over $200M through our platform, $89M of which came through the 2010 election cycle alone. Read more…https://www.fundly.com/press-release-102810
- More than 50 new customers! Since launching Fundly.com on 10/01/10, we have on-boarded more than 50 new fundraising organizations with ambitious fundraising goals. Let’s hit them together!
- MSN Profiles Fundly! MSN was in our offices with a camera crew, and the resulting profile is here: https://www.fundly.com/pressroom. You can see our offices and hear our story.
- The awards keep coming! Our team has won 4 awards so far for our product and approach. Last week we were informed that we are a finalist for the Silicon Valley Business Journal Emerging Tech awards. If you could vote, we’d tell you how, but the whole selection process is mysterious, so we’ll leave it to “The Academy.”
1. Follow us on Facebook and Twitter. Here are the links: www.facebook.com/fundly and www.twitter.com/fundly
2. Forward this email to anyone you know who is responsible for raising money. We are working with all sizes of customers–as large as state universities, and as small as community theaters. We can help!
3. Keep the faith. We are proud of our friends!
Tuesday, June 12, 2012
Will Facebook, Twitter, and Fundly be the Fundraisers of the Future?
At Fundly, we know that the future of fundraising is
through online social media channels. Twitter has over 300 million
users and 1.6 billion search queries each day. Facebook boasts of having
more than 845 million users and more than half of those people log on
each day. Furthermore, this past year showed a 13% increase in online
giving which equals a 35-55% growth rate over the past year! With
numbers like these, which are only increasing over time, it just goes to
show that online social networking and fundraising are here to stay.
While we continue to encourage nonprofits and political candidates to take full advantage of their online fundraising potential, it’s nice to know that we’re not alone in our optimism using this strategy for garnering donations. Mike Cassidy wrote in the Mercury News this past weekend an interesting article entitled, “Will Facebook, Twitter, Fundly and the like be the fundraisers of the future?” (Can we answer an astounding “YES!” to that question?)
Cassidy proposes that, “as we move into the meat of the 2012 election season, think of the accelerating convergence of social networking and campaign fundraising as the anti-Super PAC movement.
“Super PAC money rolls into campaign coffers in the form of six-zero checks signed by supporters who possess unfathomable means and political interests that they’ll spend tens of millions to protect. The social network money, on the other hand, comes from no-name nobodies, kicking in $20 or $50 or maybe $200 at a time, in part because one of their Facebook friends did the same.”
Cassidy also highlights the point that social networks such as Facebook and Twitter are allowing those who normally wouldn’t contribute to political campaigns to now actively participate. This is reaching a younger demographic and getting more people involved in the political process.
Fundly has definitely seen the popularity of online giving grow over the past couple of years. At the end of the 2010 election cycle, 120 political customers were using Fundly to raise money. Now the number is 10 times that. The campaigns range from local races to the presidential efforts of Republicans Rick Santorum, Mitt Romney and a Newt Gingrich PAC. Candidates also successfully raised $71 million for the 2010 midterm elections, including $23 million for Fundly money leader Meg Whitman, who ran for the office of Governor of California.
Online fundraising is the wave of the future, and we are excited that the word is getting out. We have helped thousands of nonprofits, schools, individual causes and candidates and we would love to help your organization, too!
While we continue to encourage nonprofits and political candidates to take full advantage of their online fundraising potential, it’s nice to know that we’re not alone in our optimism using this strategy for garnering donations. Mike Cassidy wrote in the Mercury News this past weekend an interesting article entitled, “Will Facebook, Twitter, Fundly and the like be the fundraisers of the future?” (Can we answer an astounding “YES!” to that question?)
Cassidy proposes that, “as we move into the meat of the 2012 election season, think of the accelerating convergence of social networking and campaign fundraising as the anti-Super PAC movement.
“Super PAC money rolls into campaign coffers in the form of six-zero checks signed by supporters who possess unfathomable means and political interests that they’ll spend tens of millions to protect. The social network money, on the other hand, comes from no-name nobodies, kicking in $20 or $50 or maybe $200 at a time, in part because one of their Facebook friends did the same.”
Cassidy also highlights the point that social networks such as Facebook and Twitter are allowing those who normally wouldn’t contribute to political campaigns to now actively participate. This is reaching a younger demographic and getting more people involved in the political process.
Fundly has definitely seen the popularity of online giving grow over the past couple of years. At the end of the 2010 election cycle, 120 political customers were using Fundly to raise money. Now the number is 10 times that. The campaigns range from local races to the presidential efforts of Republicans Rick Santorum, Mitt Romney and a Newt Gingrich PAC. Candidates also successfully raised $71 million for the 2010 midterm elections, including $23 million for Fundly money leader Meg Whitman, who ran for the office of Governor of California.
Online fundraising is the wave of the future, and we are excited that the word is getting out. We have helped thousands of nonprofits, schools, individual causes and candidates and we would love to help your organization, too!
Wednesday, May 30, 2012
Will Facebook, Twitter, and Fundly be the Fundraisers of the Future?
At Fundly, we know that the future of fundraising is
through online social media channels. Twitter has over 300 million
users and 1.6 billion search queries each day. Facebook boasts of having
more than 845 million users and more than half of those people log on
each day. Furthermore, this past year showed a 13% increase in online
giving which equals a 35-55% growth rate over the past year! With
numbers like these, which are only increasing over time, it just goes to
show that online social networking and fundraising are here to stay.
While we continue to encourage nonprofits and political candidates to take full advantage of their online fundraising potential, it’s nice to know that we’re not alone in our optimism using this strategy for garnering donations. Mike Cassidy wrote in the Mercury News this past weekend an interesting article entitled, “Will Facebook, Twitter, Fundly and the like be the fundraisers of the future?” (Can we answer an astounding “YES!” to that question?)
Cassidy proposes that, “as we move into the meat of the 2012 election season, think of the accelerating convergence of social networking and campaign fundraising as the anti-Super PAC movement.
“Super PAC money rolls into campaign coffers in the form of six-zero checks signed by supporters who possess unfathomable means and political interests that they’ll spend tens of millions to protect. The social network money, on the other hand, comes from no-name nobodies, kicking in $20 or $50 or maybe $200 at a time, in part because one of their Facebook friends did the same.”
Cassidy also highlights the point that social networks such as Facebook and Twitter are allowing those who normally wouldn’t contribute to political campaigns to now actively participate. This is reaching a younger demographic and getting more people involved in the political process.
Fundly has definitely seen the popularity of online giving grow over the past couple of years. At the end of the 2010 election cycle, 120 political customers were using Fundly to raise money. Now the number is 10 times that. The campaigns range from local races to the presidential efforts of Republicans Rick Santorum, Mitt Romney and a Newt Gingrich PAC. Candidates also successfully raised $71 million for the 2010 midterm elections, including $23 million for Fundly money leader Meg Whitman, who ran for the office of Governor of California.
Online fundraising is the wave of the future, and we are excited that the word is getting out. We have helped thousands of nonprofits, schools, individual causes and candidates and we would love to help your organization, too!
While we continue to encourage nonprofits and political candidates to take full advantage of their online fundraising potential, it’s nice to know that we’re not alone in our optimism using this strategy for garnering donations. Mike Cassidy wrote in the Mercury News this past weekend an interesting article entitled, “Will Facebook, Twitter, Fundly and the like be the fundraisers of the future?” (Can we answer an astounding “YES!” to that question?)
Cassidy proposes that, “as we move into the meat of the 2012 election season, think of the accelerating convergence of social networking and campaign fundraising as the anti-Super PAC movement.
“Super PAC money rolls into campaign coffers in the form of six-zero checks signed by supporters who possess unfathomable means and political interests that they’ll spend tens of millions to protect. The social network money, on the other hand, comes from no-name nobodies, kicking in $20 or $50 or maybe $200 at a time, in part because one of their Facebook friends did the same.”
Cassidy also highlights the point that social networks such as Facebook and Twitter are allowing those who normally wouldn’t contribute to political campaigns to now actively participate. This is reaching a younger demographic and getting more people involved in the political process.
Fundly has definitely seen the popularity of online giving grow over the past couple of years. At the end of the 2010 election cycle, 120 political customers were using Fundly to raise money. Now the number is 10 times that. The campaigns range from local races to the presidential efforts of Republicans Rick Santorum, Mitt Romney and a Newt Gingrich PAC. Candidates also successfully raised $71 million for the 2010 midterm elections, including $23 million for Fundly money leader Meg Whitman, who ran for the office of Governor of California.
Online fundraising is the wave of the future, and we are excited that the word is getting out. We have helped thousands of nonprofits, schools, individual causes and candidates and we would love to help your organization, too!
Fundly Political Index Shows Continued Online Fundraising Growth
Fundly is
proud to announce that we have published the first ever index that
measures the social fundraising activity across the social web during
the 2012 campaign cycle. The candidates are consistently and creatively
using social media to gain supporters and dollars and we are excited to
be a part of this historical event concerning technology in partnership
with the electoral process.
With this in mind, many candidates are actively making social media part of their campaign strategy and Fundly is proud to be a part of this democratic process. Currently we have three presidential hopefuls as clients plus one thousand other political figures petitioning for various offices. Due to our political clientele on both party lines, we are able to accumulate facts and figures pertaining to online fundraising in a way that has not been possible in previous years. As such, we have found that by the end of January 2012 political online fundraising had increased 53 percent as compared to the previous year. Furthermore, we saw that the daily social fundraising volume in January exceeding December’s average volume by more than 350 percent.
“Social fundraising has become a driving force in political fundraising, as candidates ranging from President to town commissioner use social media in unprecedented ways to organize and activate their bases to help generate awareness, money and votes,” said Fundly CEO Dave Boyce.
As cliché as this may sound, the future of fundraising is now. From politicians to nonprofits, from school athletic departments to individuals helping terminal patients, online fundraising has incredible momentum that seems to be increasing with time and success rates.
Wednesday, May 23, 2012
5 Biggest Challenges for Non-Profits This Year
The New Year always seems to be a great time for
reorganizing, reanalyzing and reprioritizing. It also seems like the
best time for reflection to determine what worked, what needs tweaking
and what completely flopped last year. With the ebb and flow of the
trends in the philanthropic world, it’s also of great importance to
determine what trends are impacting fundraising and to thoughtfully
predict what challenges may lay ahead.
1) Economic inequality raises tricky issues for donors – Many have complained that charitable tax deductions primarily benefit high-income donors. With an increasing gap between the rich and poor, the high end donors are being encouraged to give towards causes that help the impoverished rather than erecting buildings at their alma maters. “This year, the question of how to broaden opportunities for all Americans is likely to occupy much of the philanthropic agenda,” suggests Perry, Preston and Wallace.
2) Shrinking government aid – With decreasing government funding, many charities are going to have to look elsewhere to keep their doors open. Perry, Preston and Wallace share this surprising statistic: “A new study found that households in the hardest-hit states would have to increase their giving by 60 percent in the 2012 fiscal year just to help nonprofits make up for projected cuts in state spending on social services,
Medicaid, and education—an unprecedented (and unlikely) jump.”
3) The generation gap – With an ailing economy, there are fewer jobs for graduates and Baby Boomers are less likely to retire due to dwindling savings, stocks, and mortgages. Not only are these donors able to give less, but Perry, Preston and Wallace suggest that these two groups are having friction in the workplace.
4) Measuring results – The cost of administrative overhead versus the amount of dollars a charity brings in has long been the standard for success and donations wisely spent. Without a tool to truly evaluate a word as vague as “success,” non-profits will still have to show proof of their effectiveness as best they can.
5) Social purpose versus profits – One of the biggest trends right now in the philanthropic world is applying a business model to charity organizations. “Several states, including California, created new corporate structures that allow companies to incorporate social purpose into their businesses and put social goals ahead of profits… Will hybrids give nonprofit groups a bold, new way to pursue their missions—or will the new entities siphon off financial support that had previously gone to traditional charities?” questions Perry, Preston and Wallace.
While there are always mountains and valleys for non-profits, the good thing is that more organizations are joining together to share their methods for success. It’s important to use the resources available to you to jump over these hurdles and not to get distracted from your mission statement. Social media is one way to bridge the generation gap, enlarge your donor base and keep in contact with your volunteers.
Let Fundly be one resource to aid in your fundraising success for the New Year.
Donor Retention = Financial Sustainability
In a report conducted by the Association of Fundraising Professionals
and The Center on Nonprofits and Philanthropy at the Urban Institute,
their project entitled the Fundraising Effectiveness Project (FEP), has
solidified some ideas that we have suspected all along: it’s the long
term donors that keep the non-profit organization financially stable.
Dr. B.J. Bischoff reflects on the findings of this project in the Sonoma Valley Sun. Involving 2,377 non-profits and five years of monitoring donor giving, the FEP’s goal in this study is to “help nonprofits measure, compare, and maximize their annual growth in charitable giving. Specifically, the FEP measures the percentage of new and lapsed donors and the size of donor contributions from year to year.”
Here is the bottom line: “The 2011 FEP report showed that nonprofits have a donor retention rate of only 43.1 percent, meaning that 56.9 percent of their 2009 donors did not give in 2010. The cumulative study results over the past five years reveal that nonprofits (1) lose over 50 percent of their donors between the first and second donation; (2) lose 30 percent of those donors year after year thereafter; and (3) lose 30 percent of regular or sustainer givers from one year to the next. So, merely looking at the overall net income, and not calculating the difference between net gains and losses of donors and dollars from year to year does not give the management and boards of nonprofits the real picture of what’s happening in their fundraising efforts,” reports Bischoff.
So what is the best way to garner donor retention? Jodi Anderson, the incoming president of the Wine Country Chapter of the Association of Fundraising Professions and an experienced fund development professional with Hanna Boys Center has some great advice. Based on her record of keeping 70 – 75% of her donors over a two year period, she suggests that, “donor retention is achieved by making sure that donors feel respected and valued by the organization. This can be accomplished through a number of mediums, including (1) prompt and personal acknowledgments (not generic); (2) periodic updates regarding achievements and successes of both the organization and the service population; (3) focused appeals related to a specific need, coupled with motivational information about how their gift will make a difference; (4) invitations to events; (5) phone calls; and (6) special hand written notes.”
The key to non-profit fundraising is communication, relationships and a shared passion for your cause. An important element to nurturing these donor partnerships is through social media. With a great website, updates on Facebook and Twitter and even through e-newsletters, your donors can continue to stay in touch and in contact with your organization. Contact Fundly today to get the most out of your online
donor fundraising.
Dr. B.J. Bischoff reflects on the findings of this project in the Sonoma Valley Sun. Involving 2,377 non-profits and five years of monitoring donor giving, the FEP’s goal in this study is to “help nonprofits measure, compare, and maximize their annual growth in charitable giving. Specifically, the FEP measures the percentage of new and lapsed donors and the size of donor contributions from year to year.”
Here is the bottom line: “The 2011 FEP report showed that nonprofits have a donor retention rate of only 43.1 percent, meaning that 56.9 percent of their 2009 donors did not give in 2010. The cumulative study results over the past five years reveal that nonprofits (1) lose over 50 percent of their donors between the first and second donation; (2) lose 30 percent of those donors year after year thereafter; and (3) lose 30 percent of regular or sustainer givers from one year to the next. So, merely looking at the overall net income, and not calculating the difference between net gains and losses of donors and dollars from year to year does not give the management and boards of nonprofits the real picture of what’s happening in their fundraising efforts,” reports Bischoff.
So what is the best way to garner donor retention? Jodi Anderson, the incoming president of the Wine Country Chapter of the Association of Fundraising Professions and an experienced fund development professional with Hanna Boys Center has some great advice. Based on her record of keeping 70 – 75% of her donors over a two year period, she suggests that, “donor retention is achieved by making sure that donors feel respected and valued by the organization. This can be accomplished through a number of mediums, including (1) prompt and personal acknowledgments (not generic); (2) periodic updates regarding achievements and successes of both the organization and the service population; (3) focused appeals related to a specific need, coupled with motivational information about how their gift will make a difference; (4) invitations to events; (5) phone calls; and (6) special hand written notes.”
The key to non-profit fundraising is communication, relationships and a shared passion for your cause. An important element to nurturing these donor partnerships is through social media. With a great website, updates on Facebook and Twitter and even through e-newsletters, your donors can continue to stay in touch and in contact with your organization. Contact Fundly today to get the most out of your online
donor fundraising.
Walmart Using Social Media to Promote Charities
It’s always great when a popular retail chain donates
to charities in their area. Not only does it tie the corporation in with
the community, but it gives the non-profit much needed funding and
local attention. Walmart has perfected this strategy with their holiday
Facebook campaign combining philanthropy, business acumen and social
media to help those in need throughout the nation.
“Walmart’s call for nominations for its ‘12 Days of Giving’ Facebook campaign resulted in more than 5,400 nominations from Facebook users who shared photos and short descriptions of a nonprofit’s impact in its local community. A panel from the Walmart Foundation reviewed submissions and selected nonprofits with a focus on organizations that are providing basic needs such as food, shelter, clothing and baby supplies.”
Once again here is an example of how social media can greatly benefit non-profit organizations. Not only were volunteers able to submit their entries on Facebook to receive grant monies, but this outlet reached thousands of people with the message of how their charity of choice was doing amazing work to benefit needy members of their community.
I applaud Walmart for their charitable efforts. It was brilliant how they had volunteers submit the charity for consideration and not just the typical grant writer submissions that many corporations choose to use. By tying in people who donate their time and efforts, they were able to broaden their audience and touch more people on a social media platform.
Social media is a valuable tool for non-profits and here is one success story. Let Fundly help you develop your social media fundraising strategies to increase online giving and donor engagement. Just think of the new opportunities that can become available when you tap into this low-cost, effective tool.
The Purpose of the Philanthropic Leader
I came across this quote from George Bernard Shaw from his book, Man and Superman; a Comedy and a Philosophy,
over the past weekend and it has haunted me ever since. It seems quite
apropos for non-profit leaders and the start of a New Year.
Every time I read it, I can’t help but chuckle over the poignancy and boldness of such a brash statement. It also makes me feel extremely proud to be working with exceptional people in the non-profit and political worlds which are working towards a “mighty” purpose and who are such amazing “force[s] of Nature.”
As the New Year begins and resolutions are being made, I am also humbled by the caliber of people who I am able to partner with to aid in their selfless work to help those in need. While many are creating self-focused goals based on pipe dreams of exercise and diet, those in the philanthropic world are focusing outside of themselves to create goals of improving the quality of life for the less fortunate, creating laws and policies for a stronger America and building bright futures for our children.
The world of philanthropy is based on unique individuals whose goal is not fame and fortune but a life well spent making the world a better place. With this sense of pride and optimism, I gladly enter into the year 2012. On behalf of myself and the staff at Fundly, we would love to come alongside your organization to help make your philanthropy and fundraising goals for the New Year a reality. The best is yet to come!
Non-Profits Brainstorm to Subsidize Government Cut Backs
It’s no secret that our government is ailing when it comes to
balancing a budget. As of December 13, the U.S. National Debt Clock
reveals that we currently owe $15,067,709,105,674.70. (For you number
crunchers, that means that each of the 311,846,207 people who live in
the U.S. owe $48,317.76.)
As a non-profit you may be feeling some of the effects of these numbers as the government holds back some of its funding. Many charities are creating new strategies to improve private donations in this precarious economy.
Patrick Wall writes on Crain’s New York Business that many non-profits are seeking out new ways to cultivate relationships with donors. Holiday giving campaigns and random mailers are coming back with minimal success as contributors want to become partners in the cause and not just wallets to be pried open.
“’Today’s donors don’t want to be seen as piggy banks,’ said Adrian Sargeant, a professor of fundraising at Indiana University. ‘They want to be seen as people who are active in the cause.’
“To acknowledge that, Mr. Sargeant warns, nonprofits seeking lasting support must treat donors as partners, not checkbooks with legs. Organizations that reach out to supporters only during giving campaigns and that send out generic mailings may come up dry the following year. In fact, 50% to 70% of people who make initial gifts to a nonprofit never return, the professor notes.”
Many organizations are trying new ways to gain long term supporters, not just occasional donors. Moving away from “fundraising events,” some charities are creating community events and free celebration banquets to thank donors and engage new ones in their mission. Creating partners allows people to invest emotionally in a cause with lasting long term effects.
Wall also writes that many non-profits are engaging their board members to recruit associates to give and to give more themselves. I’ve seen award banquets and balls honoring major donors which therefore brings in their social circle to the charitable event. Not a bad way to tap into potential supporters.
Social media updates are also a great way to keep in contact with your donors and help them to feel a part of your organization. This is an easy and affordable way to stay connected with your supporters. As a non-profit, trying new ideas and keeping abreast of the trends can certainly help your non-profit to succeed.
If your non-profit or charity organization needs to fill the gap in funding, check out Fundly’s leading social fundraising platform today and raise money online via social media, strengthen relationships with donors, and increase donations over the long-term for your organization.
As a non-profit you may be feeling some of the effects of these numbers as the government holds back some of its funding. Many charities are creating new strategies to improve private donations in this precarious economy.
Patrick Wall writes on Crain’s New York Business that many non-profits are seeking out new ways to cultivate relationships with donors. Holiday giving campaigns and random mailers are coming back with minimal success as contributors want to become partners in the cause and not just wallets to be pried open.
“’Today’s donors don’t want to be seen as piggy banks,’ said Adrian Sargeant, a professor of fundraising at Indiana University. ‘They want to be seen as people who are active in the cause.’
“To acknowledge that, Mr. Sargeant warns, nonprofits seeking lasting support must treat donors as partners, not checkbooks with legs. Organizations that reach out to supporters only during giving campaigns and that send out generic mailings may come up dry the following year. In fact, 50% to 70% of people who make initial gifts to a nonprofit never return, the professor notes.”
Many organizations are trying new ways to gain long term supporters, not just occasional donors. Moving away from “fundraising events,” some charities are creating community events and free celebration banquets to thank donors and engage new ones in their mission. Creating partners allows people to invest emotionally in a cause with lasting long term effects.
Wall also writes that many non-profits are engaging their board members to recruit associates to give and to give more themselves. I’ve seen award banquets and balls honoring major donors which therefore brings in their social circle to the charitable event. Not a bad way to tap into potential supporters.
Social media updates are also a great way to keep in contact with your donors and help them to feel a part of your organization. This is an easy and affordable way to stay connected with your supporters. As a non-profit, trying new ideas and keeping abreast of the trends can certainly help your non-profit to succeed.
If your non-profit or charity organization needs to fill the gap in funding, check out Fundly’s leading social fundraising platform today and raise money online via social media, strengthen relationships with donors, and increase donations over the long-term for your organization.
Women are the Main Decision Makers in Philanthropic Giving
There’s a quote in the movie My Big Fat Greek Wedding that
the women in my family love: “The man is the head [of the family], but
the woman is the neck. And she can turn the head any way she wants.”
Apparently this is true when it comes to donating to charities.
These are some of the key findings from this study:
–Women spend more time than men on due diligence before making decisions about giving to a charitable organization.
– Women expect a deeper level of communication with the organizations they support and place greater importance than men on the efficiency and effectiveness of the organization and hearing about the impact of their gift.
– Women want to be actively involved with an organization and its mission, with volunteering being among the most important motivations for women to give.
– Women are more likely than men to stop giving to an organization they had previously supported whereas men tend to support the same causes year after year.
Women tend to make more of an emotional investment with their giving and in their budget a portion is marked for a predetermined charity. Women also expect an update of how their giving was used and that it was successful in the project that it was earmarked for.
The study also found that women give to make a difference in the world and to set an example for the next generation. Volunteering tops the reasons why women are motivated to give. Women stop giving if they are pestered too much with solicitations or if the amount that they are asked to give is too high.
It’s a tightrope that non-profits have to walk between appealing to age, sex, financial demographics, communicating without overkill and being heartfelt without being sappy. At least there are a bunch of studies that help to guide charities know who their audience is and what appeals to the masses.
Learn more about Fundly today and how you can use our social fundraising platform to reach women via Facebook and other social networks to garner support and donations for your cause.
What Does 2012 Hold for Non-Profits?
With 2011 coming to a close, one can’t help but reflect on the
challenges and successes of days past and wonder what lies ahead in the
upcoming year. Will the economy take an upturn with the pending
presidential election and the optimism that it brings? Will the job
market strengthen therefore providing more expendable income for donors
to give?
What new technological advancements will be made to make life easier and people more connected. Well, I can’t tell you any of those answers. (Sorry, my crystal ball is in the shop.) However, there is a recent study that has some substantial information that can help non-profits plan for the New Year.
The 2011 Social Good Survey by Fenton and GlobeScan was published in the Sacramento Bee and the results are as follows:
“Giving to nonprofits is stalled: Seventy-two percent of U.K. respondents and 65% of U.S. respondents say they expect their giving to remain the same in 2012. A notable minority say their giving will decrease (16% U.K. and 17% U.S.).
“Nonprofits are perceived to be most effective as change makers: Forty-one percent of U.K. respondents and 55% of U.S. respondents say they believe nonprofits and charities are highly effective at bringing about positive social change.
“Nonprofits and charities can earn greater support by getting personal: People say an organization’s commitment to a cause they feel strongly about (54% U.K.; 44% U.S.) is the most important factor for their decision to give.
“Confusion surrounding nonprofit spending and management: Respondents who report knowing more about how nonprofits are managed are also more positive about their support, but less than half say they believe nonprofits/charities do a good job spending funds and managing operations.
“Social media is most important for staying current on nonprofit activities and taking action: The majority of responses underscore the value of social media to keep them up to date and provide opportunities for engagement. While social media may not be the most effective tool to reach new audiences, it is an effective for engaging existing supporters.
“Traditional media is still important for breaking through: News stories and television commercials rank higher than social media as persuasion tools to bring new people into an effort.”
I think there is a lot of useful information that can be gleaned from these new findings. Knowing that giving is stabilized can help create a workable budget. Connecting to donors on an emotional level creates more dedicated partners. Letting supporters know where your money is going builds a bridge of trust.
Finally, social media is here to stay and is the best way to keep your donors informed and engaged. So ring in the New Year! We’re ready to face the future!
Create and promote a successful non-profit fundraising campaign today with Fundly!
What new technological advancements will be made to make life easier and people more connected. Well, I can’t tell you any of those answers. (Sorry, my crystal ball is in the shop.) However, there is a recent study that has some substantial information that can help non-profits plan for the New Year.
The 2011 Social Good Survey by Fenton and GlobeScan was published in the Sacramento Bee and the results are as follows:
“Giving to nonprofits is stalled: Seventy-two percent of U.K. respondents and 65% of U.S. respondents say they expect their giving to remain the same in 2012. A notable minority say their giving will decrease (16% U.K. and 17% U.S.).
“Nonprofits are perceived to be most effective as change makers: Forty-one percent of U.K. respondents and 55% of U.S. respondents say they believe nonprofits and charities are highly effective at bringing about positive social change.
“Nonprofits and charities can earn greater support by getting personal: People say an organization’s commitment to a cause they feel strongly about (54% U.K.; 44% U.S.) is the most important factor for their decision to give.
“Confusion surrounding nonprofit spending and management: Respondents who report knowing more about how nonprofits are managed are also more positive about their support, but less than half say they believe nonprofits/charities do a good job spending funds and managing operations.
“Social media is most important for staying current on nonprofit activities and taking action: The majority of responses underscore the value of social media to keep them up to date and provide opportunities for engagement. While social media may not be the most effective tool to reach new audiences, it is an effective for engaging existing supporters.
“Traditional media is still important for breaking through: News stories and television commercials rank higher than social media as persuasion tools to bring new people into an effort.”
I think there is a lot of useful information that can be gleaned from these new findings. Knowing that giving is stabilized can help create a workable budget. Connecting to donors on an emotional level creates more dedicated partners. Letting supporters know where your money is going builds a bridge of trust.
Finally, social media is here to stay and is the best way to keep your donors informed and engaged. So ring in the New Year! We’re ready to face the future!
Create and promote a successful non-profit fundraising campaign today with Fundly!
Top 5 Ways to Create a Successful Website
Gone are the days of pamphlets, brochures and information packets. Okay, those days may not be completely gone,
but by no means is it the most practical or cost effective way to build
your organization’s supporter base. It may work with an older
generation who is uncomfortable tinkering around a computer keyboard,
but social media and web design are the most productive ways to connect
to both new and established donors.
1) Capture the Donor’s Attention – Graphics, pictures and bold titles make your message stand out. In my opinion, you only have a few seconds to capture a person’s attention online or else they will quickly type in another word in the search engine. If your pictures seem outdated, if your titles are mundane and if your layout looks unprofessional, why would someone be motivated to give? Your organization must be outdated, mundane and unprofessional. On the flip side, don’t cram everything into your home page which may overwhelm your online guest.
2) Make it easy to maneuver – What is the point of your website and who is going to visit it? Are you announcing to volunteers that there is a place to sign up for an upcoming work day? Can donors RSVP to a holiday event? Have you made online giving as simple as a couple of clicks? If people can’t find what they’re looking for, they just may give up. (Actually, it might be a good idea to ask a donor to journey through your website and get their honest opinion about it. Does it work in the real world?)
3) What’s your brand? – Your charity is a brand and you should market it as such. That means having the same logo and “feel” on your letterhead as on your staff polo shirts as on your website. Consistency shows that you know what your goal is, who your clientele is and that you know your identity.
4) Your message is your hook – People who look up your website probably already have an interest in your mission. Let people know how exciting your non-profit is and the successes you are having. Keep your articles around 400 words or else you may bore your reader.
5) Keep it up to date – If it’s December and you still have your Halloween party pictures up, chances are your donor is going to leave your website. Change it up every couple of weeks so your donors will have a reason to return.
The Internet is probably the greatest resource non-profits have to gain information, reach out to donors and find new methods of fundraising. Having a strong website can be a destination for social media posts therefore gaining the attention of more supporters to your cause.
If your non-profit needs a cost-effective website solution, check out WIX today.
Also, make sure to check out Fundly for free fundraising websites today.
Thursday, May 17, 2012
SplashMedia Highlights Fundly’s Impact on Holiday Giving
I had the privilege of sharing with SplashMedia the
exciting work that is being done here at Fundly to aid non-profits in
social media fundraising. With the holidays upon us, Fundly has been a
vehicle in promoting holiday giving campaigns and we are eager to share
success stories. This is the best time of year to raise funds, and
social media is the best way to do it!
SplashMedia is a team of marketers who mix technology and creativity to reach the masses. Always on the cutting edge, SplashMedia promotes companies via social media networks with stellar results. It was an honor to be interviewed by writer Renay San Miguel and to have the spotlight on Fundly this week.
The holidays inspire people to go the extra mile to help those who are down on their luck or need an extra little boost. I was eager to share some examples of the charities that we are privileged to help with our social media online giving program. We are promoting some really inspirational campaigns, all the way from helping people with illnesses to buying kids bicycles for Christmas to getting equipment into schools for end-of-year drives. It really is a magical time of the year!
In addition to holiday campaigns, I was also thrilled that I was able to share how easy Fundly is to use. Fundly takes the promise of social media for non-profits as an inexpensive, user-friendly way for these organizations to raise money and ties it to a software-as-a-service (SaaS) platform. Organizations can set up campaign microsites in five minutes using Fundly, which then helps manage their social media pages for fundraising and recruiting purposes. Fundly also provides a Facebook app that can help incentivize the donation process. Since 2009, Fundly has helped non-profits raise more than $230 million.
The word is getting out that social media is the key to success in non-profit fundraising, and Fundly is the best way that I can think of to accomplish that goal – especially during the holidays. Our mission is to bring world-class, best of class fundraising tools to all non-profits, no matter what size or budget.
SplashMedia is a team of marketers who mix technology and creativity to reach the masses. Always on the cutting edge, SplashMedia promotes companies via social media networks with stellar results. It was an honor to be interviewed by writer Renay San Miguel and to have the spotlight on Fundly this week.
The holidays inspire people to go the extra mile to help those who are down on their luck or need an extra little boost. I was eager to share some examples of the charities that we are privileged to help with our social media online giving program. We are promoting some really inspirational campaigns, all the way from helping people with illnesses to buying kids bicycles for Christmas to getting equipment into schools for end-of-year drives. It really is a magical time of the year!
In addition to holiday campaigns, I was also thrilled that I was able to share how easy Fundly is to use. Fundly takes the promise of social media for non-profits as an inexpensive, user-friendly way for these organizations to raise money and ties it to a software-as-a-service (SaaS) platform. Organizations can set up campaign microsites in five minutes using Fundly, which then helps manage their social media pages for fundraising and recruiting purposes. Fundly also provides a Facebook app that can help incentivize the donation process. Since 2009, Fundly has helped non-profits raise more than $230 million.
The word is getting out that social media is the key to success in non-profit fundraising, and Fundly is the best way that I can think of to accomplish that goal – especially during the holidays. Our mission is to bring world-class, best of class fundraising tools to all non-profits, no matter what size or budget.
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