Thursday, August 2, 2012

The Power of Social Donations – Turning Donors into Fundraisers

We just released a new video highlighting the Power of Social Donations – see video and transcript below:

Fundly is a Social Fundraising platform that has been proven to deliver higher fundraising participation, higher pledge fulfillment, higher referral rates and larger online gifts…meaning more money for your cause.

Fundly has already been used to raise over $200M dollars from hundreds of thousands of individual donors.

How does Fundly do this?

By turning every donation into a Social Donation.

Unlike a regular donation, a Social Donation captures the full-value of every donor or supporter.  Rather than simply letting a donor walk-away after donating, the Fundly platform uses every opportunity to turn that donor from just a giver into a gather.

Fundly helps insure that donors tell their friends who tell their friends, who tell their friends, who tell their friends, who tell their friends and so on.

By harnessing your supporter base to help you raise money, you can massively increase the effectiveness of your fundraising efforts.

The challenge is keeping your supporters engaged, on-track and accountable.  Without tools to do this, the process can feel a little like herding cats.

Fortunately, Fundly has been designed specifically to give you the tools you need to organize, motivate, direct, praise, reward and hold accountable your supporters, volunteers and board members to drive the fundraising outcomes your desire:

- Fundly’s Volunteer Fundraiser tools enable you to direct and hold accountable a team of volunteer fundraisers scaling anywhere from a small team of board members to national call events involving thousands of participants across multiple locations.

- Fundly’s Social Tools enable your supporters to help you raise money by engaging their existing social networks without ever having to leave Facebook.  Fundly’s Social Tools allow you to encourage supporters to compete with each other, work to earn rewards and give and receive virtual goods.

- Fundly’s Donation Management tools enable you to create customized donation pages for individual fundraisers, teams, groups and events.

- Underpinning the Fundly tools is a secure and reliable platform including simple, easy-to-use contact management, messaging tools, reporting and administration and a secure payment processing system that has already processed over $200M in donations.

Additional videos in the Take a Tour section of Fundly.com give more details on each of these elements.

Good luck with fundraising and never underestimate the power of the Social Donation.

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