Click on the image below for access to the content.
Here’s just a bit of what we cover:
- Why most people don’t know if their social media fundraising
efforts are working
- What causes you to waste your time on the wrong measurements
- How to measure the effectiveness of your social fundraising efforts
- 6 metrics you need to take a long, hard look at
- The basics of ROI
- Guidelines for understanding the age-old myth of correlation vs causation
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