What is a social donation page and why should online fundraisers care?

Stop the practice of letting donors drop off a check and drive away …

How?

With Social Donation Pages, non-profits are able to replace their old, two-dimensional donation page with a Web 2.0 Social Donation Page. Social Donation Pages take the next step beyond the donation and ask:
“who else do you know?” Using social networking dynamics, the social donation page is able to suggest people the donor knows with similar philanthropic inclinations and provides a way for the donor to spread the word about the cause they just donated to.

When presented with the opportunity to share their support, most donors (70% on average) take the next step. Replacing your donation page with a Social Donation Page can increase fundraising   revenues by 52%.

How do we know this?

The new Fundly platform (see announcement here  ) measures social fundraising performance in real-time for the administrators of the cause as well as for individual supporters. For the first time, we actually KNOW what is the effect social networks are having on the fundraising success of non-profit organizations.
For example, when Fundly collaborated with the Red Cross Silicon Valley on a campaign to benefit Japanese Tsunami victims, within 24 hours, for every 100 donations Fundly processed, 25 supporters agreed to post a button on their Facebook wall, resulting in 3,375 total impressions, 152 click-throughs and 50 incremental donations.

Wow!

For more on social fundraising ROI – check out the replay of a recent educational webinar  .