5 Things Your Online Donors Want

Whether you are a charity, non-profit, or any other cause based organization. There are five things your donors want from you. Take a note and make sure you accomodate your donor base and you will really improve your relationships with them and increase donations and support around your future fundraising   campaigns.

Here are 5 things your online donors want from you:

1) A sense of purpose

Steve Jobs famously said “We’re here to put a dent in the universe. Otherwise why else even be here?” Your nonprofit exists because someone was passionate enough start it. They had a vision of the dent they wanted to make in the universe. Share that purpose and vision with your donor. They must know that by donating their money, they are making that dent a little bigger.

Even better, let them know exactly what dent they are making. They’re buying 7 textbooks, digging 3 wells, or paying for 10 cleft palate operations.

2) A connection to your cause

It’s a lonely world out there. People are striving for acknowledgement and acceptance. Make them feel welcome by letting them know how much you need their support and how happy you are to have them on your side.

3) Transparency

Trust is increasingly-diminshing in today’s world. The nonprofit universe has been stung time and time again by scandal, misused funds, and half-truths. Be transparent. Let your online donors know what percent of the donation covers administrative costs and what is applied directly to the problem. Let them know where the money is going and who it is helping.

4) Simplicity and confidence

You are asking donors for a favor. Make it as convenient as possible for them to do that favor for you. Your donation page should be straightforward, inspire trust, and have a quick and easy checkout process.

5) A chance to spread their impact

Charity has always been social – bake sales, dinners, balls. Give your donors a chance to involve others through social donations. Make it easy and convenient for them to tell others about your cause and invite others to give.

Fundly would love to help you give your online donors what they want and increase the amount you raise!
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