How Non-Profit Fundraising Programs Are Using The Power Of Social Media: Online fundraising platforms key to non-profits’ success in 21st century

In the past non-profits raised money through community fundraising, government grants and relied on volunteers to help support the causes they were most passionate about.  Yet to compete and succeed in our ever-evolving world of connectivity savvy non-profits are turning to social media to advance their causes.
Over 600 million registered users on Facebook.  That’s almost twice the population of the United States.  The more people you are able to get your message to the greater the opportunity to convince them that supporting your cause is the right thing to do.  And social media platforms do not operate as a collection of disparate parts.  When you connect with one person you are really connecting with a community of people.

Online fundraising platforms like Piryx have developed to take advantage of the social media movement.  A non-profit can create a campaign for free with a few clicks of the mouse and be up in running in a few minutes.  Free fundraising tools alert your friends to the great work you are doing and invite them to ‘join in the conversation’.

When people join in the conversation they are announcing their support.  Once one person joins, friends follow.  A feeling of social well being develops because people love recognition of the good they are doing and that feeling drives people to celebrate their goodwill by:

·      Liking on Facebook

·      Posting on their walls

·      Tweeting

·      Creating links in LinkedIn

That community of goodwill spreads as more and more potential donors are informed of the cause.
Oftentimes social media platforms are linked to spread updates automatically so a single tweet can ring across a range of social media platforms.  This gives non-profits unprecedented access to potential donors.  As word spreads throughout the social net more and more people are inspired to participate.  Inspiration drives action and the more people that become inspired to act the more work you can do to effect positive change.

Online fundraising platforms are free to setup and simple to use.  Non-profits do not have to rely on a team of people to carry out fundraising efforts.  Resources can be devoted to supporting the cause instead.
Connecting with people on a more personal level inspires call to action.  With social media people can share their social good with friends and inspire those friends to advance the good.  For non-profits looking to help their causes in the 21^stcentury recognizing the power of social media is tantamount to their continued success.