Moneybomb!How Much Money Can You Raise in One Day?

In 2007 the term ‘Moneybomb’ was coined to describe a grassroots political fundraising campaign in support of Ron Paul’s candidacy for President.  The explosive nature of the term is meant to dramatize the mass marketing frenzy intended to generate as much media buzz and excitement as humanly possible. Everything is meant to happen in one day with the intent of raising boatloads of cash.
On the anniversary of the Boston Tea Party in 2007 a group staffed exclusively of volunteers participated in a Moneybomb, an effort that rose between $6-6.5 million in a twenty-four hour period.  That effort is still the biggest one-day political fundraising event ever.

A bake sale just doesn’t cut it when running for President.  Looking for new and innovative ways to reach more people in less time political fundraising campaigns began tapping into the potential of technology and the evolution of online communities.  Social media has become the ideal vehicle for informing your entire base – and connecting with new ones – of where and how to donate with a simple click of the mouse.

Facebook, Twitter and LinkedIn boast hundreds of millions of registered users and unlike traditional forms of political fundraising, including direct mail marketing campaigns and email campaigns, social media provides a platform for connecting with your communities immediately in a much more intimate way.   Friends can discuss and share ideas in real-time while accessing those discussions on a variety of devices: desktops, laptops, tablets and mobile devices.   As friends discuss passionate ideas they invite more friends and so on.  In no time groups of social networks are engaged and the possibility of discussions going viral is considerable.

Facebook is predicated upon the idea that users are part of a community of 677 million Friends: more than twice the population of the United States.  Now online fundraising platforms are developing to meet the twenty-first century demands of a connected world by creating tools specific to political fundraising that integrate with Facebook and other social media spaces like LinkedIn and Twitter.  The possibilities are limitless when you have the potential to reach 677 million people.

Online fundraising platforms give individuals and organizations the power to create fundraising campaigns with a simple sign up.  A hosted donations page is created immediately with the functionality to customize a single page or fully integrate into your existing website.  All for free.

Scalability is a key feature when considering how to get the word out to your donor base.  Whether your goals are $500 for a tee ball team or $1 billion campaign for the White House, online fundraising platforms help causes raise money online fast and effectively.