Thursday, May 17, 2012

Social Media Brings Visibility to Non-Profits. Fundly Brings Donations.

Craig Newmark founded Craigslist in 1995 and classified advertising was changed forever.
Today, social media is changing the world as we know it. Early this year, Newmark responded by launching craigsconnect to “link up everyone on the planet using the Internet to bear witness to good efforts and encourage the same behavior in others.”

A recent craigsconnect infographic looks at how the top 50 non-profits use social media.  Craigsconnect particularly wanted to see if high-earning non-profits outperformed lower-earning non-profits in the arena of social media. The verdict: a non-profit’s income does not increase their visibility and social media interactions.

Here are some other interesting facts:
  • 92% of non-profits have at least one social media button.
  • Only 12% of non-profits use LinkedIn (Lots of untapped connections here!)
  • 90% of non-profits have a Twitter share button on their sites.
  • The Leukemia & Lymphoma Society is low on the income list but boasts an impressive 97,000 fans on Facebook.
  • PBS has the greatest Twitter following. (PBS is also low on the income list.)
You can view the infographic by liking Craig’s Facebook page (smart way to boost fans, Craig!) and can keep connected by checking out craigsconnects.

Fundly’s social fundraising platform is keeping up with these top non-profits. We understand the importance of staying connected in this fast-paced, web-based world. Our Facebook fundraising application makes it easy for donors to share their support for your cause with their friends Facebook every time they make a donation.

Keep social, keep connected and thrive.

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