As technology continues to get more and more advanced social fundraising is
on the rise. With more and more non-profits realizing the potential of
social media to advance their fundraising efforts they have to step in
to the future or get left behind. Right now social media is about
letting friends and family stay connected.
But many organizations have seen the light and marketing potential in
using social media sites like Facebook and Twitter to promote
themselves and their charity events and drives. This way non-profits can
reach a massive amount of people who could become donors to their
cause. If you are a non-profit or just researching a way to leverage
your online fundraising potential here are just a few tips in helping
you reach out in social media that can benefit your social fundraising
efforts fast.
Build A Strong Following of Supporters
A strong following or community in many sites is very important for
you before you attempt to inject your fundraising in to it. Getting a
lot of people involved in your cause and than asking for donations is
better than setting up a community and asking for donations right from
the start. Without the element of trust your fundraising efforts may go
largely unnoticed.
Make Your Mission Statement and Reason For Fundraising Crystal Clear
The way you word your cause and what donors donations will be used
for is as important to your donors as it is to your cause. Your
statement should be concise and give people a positive first impression
of you. It should also tell about what happens after the donation effort
and if your community or group will continue monitoring the progress
after the fact. If people cannot make sense of your cause than they are
most likely not going to back you in it.
HYPE! Create Hype Around Your Cause and Event
There is a multitude of marketing strategies available on the
internet and social media helps you to create hype about your cause.
Catchy tag-lines, colorful ribbons, or some other eye catching feature
that will set you apart from everyone else! This helps create a sense of
community as well as an identity for your group and yourself.
Build Relationships Offline as Well As Online
Social media just gives your non-profit or organization a way to
communicate and spread your message. You might have a tag-line that is
catchy or other interesting new ways to get people interested, but
everything you do for your organization is probably going to fall flat
on it’s face if you don’t have a physical presence! Usually people are
interested in knowing more about the background of an organization
before they give away any money to it. So, rent a building, send out
fliers, do anything to bring your cause and organization out of the
internet and in to the streets!
Keep Donors In The Loop with What You Are Doing
Giving updates regularly about your cause or non-profit is another
way to keep your donors informed. You have to let donors know how the
money they donating is being spent and who is benefiting from their
donation(s). Keeping sponsors in the loop is just another way of letting
them feel like they are a larger part of your cause and charity instead
of just another dollar.
Using Online Fundraising Tools
A great site that has helped raise millions of dollars is Fundly,
they are the leading social fundraising platform around. With this site
you can easily add a plug and play donation form. Raising awareness for
your cause is hard enough so collecting donations should be easy.
No matter how big or small your non-profit, school, group, or cause
is, social fundraising is the easiest and most effective way to raise
money online, especially when compared to traditional fundraisers.
Start fundraising online today the right way, by promoting a social fundraiser via Facebook, Twitter, LinkedIn, Google, and email!
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