Online Fundraising – Successful Non-Profit Fundraising Ideas

Fundraising for your non-profit is now just a click away with so many great online tools that makes donating money to your favorite charity easy and convenient. Often, non-profits set up their online profile and donation pages and wonder why they are not getting the large amounts of traffic or donations that everyone’s talking about. That’s mostly because just creating a profile and sending a few emails is not enough. Your non-profits online presence needs to be monitored constantly to make sure you are connecting with all the right people!

Here are a few useful non-profit fundraising ideas that every non-profit organization should think about while setting up their fundraiser online:

Baby Steps: Set small and achievable goals to make donors and volunteers feel like they can help make a difference with their time or money. Smaller goals can be achieved quickly; giving everyone involved a sense of accomplishment, and a boost in morale. Setting huge goals can be intimidating especially to people who can’t donate large amounts of money and may force them to back out.

Reviews: Your donors will do your marketing for you! Get your donors to review your non-profit or fundraiser and tell the world about all the good work you do. New and potential donors always feel comfortable about making a donation after they learn about other donors’ positive experiences.

Stay on the message: This is key. Often, non-profits emotionally blackmail their audience into donating. This usually works the first time but you want your donors to keep coming back! Your message should be consistent and should talk about the non-profits commitment towards the cause, talk about the great work and progress already achieved and the amount of work left to be done. Too much of any one message will most often falls on deaf ears.

Get Help: With social media tools expanding, often non-profits fail to stay up to date with new techniques that are freely available on the Internet. It always helps to get help from great companies like Fundly that are committed to helping non-profits meet their fundraising goals by helping them set-up their online fundraising pages and giving them the essential training and skills required to run those pages successfully!
Connect: It’s most important to constantly connect with new and old users. Make sure to send them progress updates, promote your charity with new messages and every time you reach a fundraising milestone, thank them for their contribution- be it time volunteered or money donated.

A mix of these above steps in setting up and managing your charity’s online presence is sure to get your fundraiser on its way to success!