Churches, schools, sporting teams, day care centers, summer camps,
and non-profit organizations have known for years that they need to run
successful fundraising campaigns in order to fund their programs and
activities; however, many do not realize that non-profit fundraising is
easiest when done online.
Online marketing and fundraising is
fairly new to many non-profit agencies and a great concept! It’s easy
to implement, reduces man-hours, is easier to recruit volunteers, and
the results are stellar.
Think about your old non-profit fundraising campaigns. Before the
internet, volunteers went door to door selling fundraising products or
dialed the telephone repeatedly to solicit donations or funds or sales.
It was time consuming and took hours of time for sometimes disappointing
results.
The internet has changed the face of online fundraising. Instead of
your volunteers or employees spending hours of time, your website
becomes a well-oiled fundraising machine! Unlike volunteers, your
website is available 24 hours a day, 7 days a week, 365 days of the
year. A fundraising webpage doesn’t need sleep, breaks, or to ever be
unavailable. Your non-profit fundraiser can be a success with online
non-profit fundraising.
The fact of the matter is simple: your non-profit fundraiser’s target
market is the double income household with a steady income and
disposable income. These are households that are likely to have
computers, smartphones, tablet pc’s, and other high tech technology. If
you are not participating in online fundraising, you could be missing
this very lucrative piece of the market.
An online fundraiser not only allows you to market your fundraiser to
a higher number of donors, it can help donors who spend more to find
your cause or group. It can make your non-profit fundraising campaigns
raise more money in less time.
Non-profit fundraising can tap into the multiplying power of social
networks, such as Facebook and Twitter. You can launch a video
fundraising appeal or message on YouTube, and reach millions of YouTube
viewers. You can touch lives and raise awareness of your cause, team, or
school in ways you didn’t know were possible.
If you think you are not tech savvy enough to run an online
fundraising campaign, you may be pleasantly surprised at just how easy
it can be! There are a number of resources available for you to assist
you with your online fundraiser. One such company is Fundly, who helps
many organizations with producing successful non-profit fundraising campaigns
online. They offer the tools and technical support you need right
online in a user friendly and simple to follow format.
If you need to start a non-profit fundraising campaign, please
consider an online fundraising campaign. Not only is it easiest, but
your school, team, or non-profit organization will benefit in ways you
never imagined. It will yield tremendous results, which will amaze you.
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