Wednesday, May 9, 2012

Facebook Fundraising – Making the Most of this Social Media Platform to Raise Money

Facebook fundraising is a growing trend for causes today. Fundraising started many years ago. A lot of schools, non-profit organizations from youth athletic clubs to cheerleading groups are raising funds to maintain the cost of their activities.

Facebook is a social networking site and has been a great fundraising tool in keeping in touch with supporters and donors. It has been the most efficient venue to spread the word with your cause and in gaining volunteers who in one way or another can provide help that will really contribute substantially in your campaign. Like many other fundraising tools, it is important that you know how to use it effectively so you can get the most of the benefits that it can offer. One of its main benefits is you can sign up with it for free. The only thing that you have to take note of is you will need to spend most of your time working with it.

To raise money online with Facebook, there are only few ways to get you started. First you need to set up personal profile of yourself on this social network. Nowadays, almost all people have their own Facebook account and this expands your donor base. The second step that you need to do is to create page for your nonprofit organization. Then you need to create a cause for your organization and have it attached to your page. You can ask everyone, your friends and neighbors to join and become a fan of your page. You can even encourage them to become members of your cause. After setting up your profile and page, you can ask more people to support you.

For Facebook fundraisers, after creating the page, don’t just wait for the money to come in. You have some work to do. One of which is reminding people on a regular basis that you have a presence on this social media platform and ask them for support. You should also give continuous effort in keeping them updated with your events and in reaching out to them.

In order for you to make the most out of your Facebook presence, there are some essential things that you should do. First you should set a plan and identify what you want to get out of it. Begin with an idea of the result you want to get. Or you will spend most of your time without getting anything in return. You also have to explore Facebook and its features. For instance, you can take advantage of teleseminar that allows you to learn new things. Spending time a little more to make your page work is also crucial. The more you play with it, the better you get and the more learn about using it. You may also want to check other nonprofit organizations that are doing great on Facebook. Take a look at their strategies and try to mimic them.
Facebook fundraising is an effective method of drawing more donors and supporters given that there are over 90 millions users of this social networking site and they are rapidly growing in numbers every minute.

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