Wednesday, May 9, 2012

Alumni Fundraising – How to Efficiently Get Alumni Donors Online

With the current state of the economy, there are a lot of educational facilities that are struggling and giving more importance on Alumni fundraising. It offers a number of great benefits in terms of boosting educational budget of the facility. Holding a fundraising event or planning campaigns to target your alumni can be done with little to no start up costs. That is possible with the utilization of the Internet and the many tools it can offer to effectively raise money online.

Most of the time, fundraising comes down to the community and educators cooperating to support a common cause. In this kind of activity, the involvement of the community is very important and this could either make or beak the success of the campaign. Fundraising with the use of the alumni database can be done efficiently and quickly for this only involves giving a phone call or sending out targeted emails to possible donors and supporters of the campaign.

Traditionally, fundraising is done by selling stuff to the school and the community or rendering service for a fee. But aside from this, it is time-consuming, it does not actually provide a bigger return on investment. All of these time and energy consuming tasks to make money for a common cause are not as effective as the use of the Internet.

Most schools leverage their students to perform alumni outreach in updating them about upcoming events and ask for donations. Doing this on the Internet makes it possible for alumni fundraisers to get more donors and supporters. It is a low cost in the sense that it does not involve buying stuffs to resell again.

All you have to do is to bring your campaign online. It is highly effective because a lot of people who might be willing to support your campaign are using the Internet. If you can reach out to these people, you can easily gather more donations and you will also reach your goal of collecting money for the common cause.
It is also a convenient method of getting more donors because you can attend to them anytime because they can do it even if they are at home, facing their computers. You will also be able to get more volunteers who are willing to spend time for your campaign. Most importantly, you will not be having a hard time convincing all of the former students of the school to make donations. That way, you can easily gather more donations and reach your goal.

Going online is a strategic way of taking your alumni fundraising efforts to another level. It is highly effective and is more efficient because you can directly keep in touch with most of the alumni of the school, update them information and even express your gratitude. There are a lot of tools on the Internet that can support youralumni fundraising campaign, for instance the social networking platforms where you can immediately spread the word and make it accessible by all alumni who are willing to extend their help for a common cause.

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