Wednesday, May 9, 2012

The Importance of Event Fundraising Online

Unfortunate events occur each day like disaster, tragedies, death or even unexpected sickness. On these times many people need our help most specially the poor. Wealthy or not most of time, kind hearted people donate a portion of their saving to charities in hopes of helping those who are in need.

Charitable organizations always play a very important role in helping the less fortunate section of our society by organizing traditional event fundraising programs. However, with our technology nowadays and with the boom of the internet, event fundraising online grew and now has become a more popular way of raising good money to support its cause.

Since the purpose of an event fundraiser is to accumulate as much funds as they can to support its cause. Online fundraising has been proven to be more productive and cost efficient.  In a short amount of time especially on emergencies doing it online would allow you to generate significant revenue and therefore as a result you would be able to help the needy much more quickly. It allows organizations to reach out to donors that they would not be able to normally reach using traditional fundraising. With the use of the internet not only did it make it easier for organizations to reach out other people but it also made it easier for those who would want to contribute.

Here are more advantages of creating an online event fundraisers as oppose to doing it the conventional way. With the use of the internet you would be able to extend the range of reaching out to potential donors even without someone personally soliciting for help. Going online also has an advantage in cost-effective collection. Since you have a wider range of possible donors, contributions even in small amounts when accumulated would come up to a substantial amount. You also get to have faster access to the funds that have been donated and will make reporting to your peers more flexible and instantaneously.

As for the donors, event fundraising online also made it easier for them to contribute to its purpose. It has given them the convenience since they no longer have to go out or dress up to attend a traditional event fundraiser, but with just the tip of the fingers they would be able to help out. It gave donors peace of mind since they get an acknowledgement and will receive a receipt as a proof of their transaction. Such small details make each donor confident that their donations would reach those in need.

As for the conventional fundraising, they have the same cause but many disadvantages could be sighted like the hassle of setting up for the event, asking your peers to go door to door or even bothering your family, friends or neighbours or having problems with time, direct sales, inventory, keeping track of sales and handling the money which is a nightmare, limited sales opportunities, or customers ending up buying things that they really do not need are some of the facts that made traditional fundraisers decrease their amount of giving and made online event fundraising such a success.

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