Tuesday, May 8, 2012

How To Run Successful Fundraising Programs?

It is considered easier to start fundraising programs but may become difficult to sustain their success. There are many factors that play a role in turning the fortunes of an otherwise thriving program. You can avoid these reasons if you are planning fundraiser programs and want to avoid failures.

Avoiding pitfalls in fundraising programs
There are certain things that you need to avoid if you want to keep the program on track.
  • The first thing to look at before starting a program is the long-term goals. You cannot run a program for long if it was envisaged to last for a couple of months or quarters.
  • Fundraiser programs need continuous influx of cash to keep them afloat. Any shortcomings in cash injection will stall your fundraising efforts.
  • Reputation is equally important as people stop funding programs that are devoid of transparency.
Setting the right goals for fundraising programs
A program might also fail if you have set up goals that are hard to achieve. If you want to setup a health clinic then it is important that you focus on establishing it first. It will be considered overstretch if you start collecting funds for building a second one if you have bungled on the first one’s construction. Donors look into these matters before opening their purses and can see your project in bad light. It is important to publish financial reports and keep financial matters open to public inspection.

Holding fundraising events
It is also important that you hold regular events for fundraiser programs. It is important so as to keep your project afresh in the memory of donors. It is not important to hold charity balls and expensive events. You can organize marathons, sports events, exhibitions, and other activities to raise funds. This will also garner press attention thus helping you to stay afloat. You can hold an event every quarter or every month if you can manage the arrangements.

Creating online presence
It will help you to have a website detailing your activities. Even better will be a Facebook page and regular updates on Twitter. These are the websites that offer you the opportunity to reach out to maximum number of people. You can post regular updates on your Facebook page so that the fans of your page can stay abreast. It will also serve as the best place to start fundraiser programs. You will not need any spending on advertising or holding events and you can still manage to raise money.
  • You can raise money by posting updates about recent projects with requests for donations. Information for bank account where the donations can be made will be helpful.
  • You can post links where people can donate to your cause by paying through their credit cards.
  • One of the best ways of ensuring the success of fundraising programs is to have a donation module on your social networking page. People can use this to make donation without visiting any external website.
You can ensure the success of fundraising programs by using the above methods and keeping the operations transparent.

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