Monday, May 7, 2012

How To Raise Money For Your Cause?

It is now possible to raise money for a social or political cause without having to organize an event or advertising in newspapers. The Internet has come up with an easier solution where you can reach out to millions without incurring expenses. You can raise money online, as there are many avenues that you can employ, including social networking sites.

Raise money by targeting your audience

If you want to raise money online then it will be a good idea if you target the audience that supports your cause. You can do that by assessing the popularity of your cause and promoting it across a number of social networks. You can start with Facebook and Twitter and later expand your footprint to other social networking sites. All it needs is a simple approach that can help you in expanding your outreach.]

·      You can start with creating a page on Facebook. This will serve as the mainstay of your fundraising efforts.
·      You can then start the process of outreach by visiting pages supporting similar causes and encouraging people to join your page.
·      You will be able to reach maximum number of people if you promote your page on social networking sites. The greater the number of fans and friends, the more will be the money raised.
·      Twitter can serve as the secondary platform to raise money online. A single tweet can encourage many to donate towards your cause if you have significant number of followers.
·      Linked-in and other websites can also help you to raise money for your cause.

How to raise money in significant amounts?

While you may be able to find some donors on social networks, it is important to expand your footprint to raise significant amount of money. This will call for a streamlined approach where you can track analytics on every social networking site. It is also important to create a network of payment where people are able to donate without lengthy procedures or glitches. Credit cards, electronic checks, and other modes of payment should be enabled on your platform.

A single platform for making donations may increase the number of donations as people will find it easier to donate to your cause. You can use payment platforms that offer simple procedures of accepting donations from social networking sites. These platforms offer an application where you can post links to the payment module on social networking sites and people will be able to make donations by clicking on that link.
Some donation platforms do not even need the posting of a link as you can directly embed the donation module on your Facebook or Twitter page. Visitors to your page can use this module to donate on the spot without being directed to an external site.

You will also be able to keep track of each donation through this arrangement. You can raise money online in substantial amounts by using donation platforms and applications. You will be surprised by the ease with which you will be able to raise money.

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