Fundraising online for causes today is a raging phenomenon. We’ve all
seen people come together in times of crisis and give as much as they
can to lend a helping hand. With so much going on the world today and so
many ways of being able help out the invention of social media is a
blessing in disguise for fundraisers!
Every one loves social media networking. We log on to find friends,
find out what’s going on in their lives and now a days with sites like
LinkedIn, we can even get a job though networking online; so why not use
this powerful networking platform to ask people to help out with your
fundraisers? Asking people to help you fundraise should be treated the
same way as asking people to be your “friend” on Facebook. You want to
take care of your relationships, message them occasionally and keep them
posted periodically.
For those non-profits who are not yet fully on board with fundraising
online, it’s time to slowly start moving your donors database online.
First, make sure you have an attractive online presence; have a
dedicated person to manage your online social media pages, updating them
frequently with updates, pictures and important milestones! Encourage
your donors and supporters to join your network online. Having your
donors online is a great way to give them a ‘shout out’ when a donor
goes out of their way to support your cause! This is always a great way
encouraging people and also to start a discussion and brainstorm some
fundraising ideas for your next event!
It’s important to also break away from the notion that non profits
are all about asking for money and don’t really care about their donors
unless it involves a donation. Like it or not, we’ve all been victims of
such a thought process and often this is because we never hear back
from the charity we donated to unless it’s for another fundraiser!
Obviously, developing personal relationships with each of your donors
can be an exhaustive process and an expensive one. This is where
fundraising online with social media comes very handy. You can now wish
your donors on special occasions and make them feel personally invested
in your cause!
Today, the whole world is gravitating towards social media. Major
business deals are being struck online; its only natural non-profits
also take their fundraising online. Social media allows you to reach a
large number of people and on a relatively smaller budget than hosting
parties and fundraisers that are only limited to people who are
physically available to attend.
An article on thepaypalblog.com by Janet Bal talks about how ‘online
and social media fundraising can be a game changer for non profits’.
Agreed, for small non profits with limited resources, understanding how
fundraising with social media works can be intimidating; but it doesn’t
have to be that way anymore, especially with companies like Fundly who
are dedicated to helping non profits every way they can and giving them
all the essential training and online fundraising tools available for NO
FEES! There are also excellent fundraising ideas available online that
are geared towards a specific cause and you can find one that’s best
suited for you.
So if you are one of those non-profits who think you’re not big enough to bother with fundraising with social media, think again! And then, get online!
For free facebook fundraising tools that will help you effectively
raise money through social media, you can create, manage and track the
success of an unlimited amount of campaigns today by using a robust
online fundraising platform.
No comments:
Post a Comment