Tuesday, May 15, 2012

Charity Fundraising Online with Free Fundraising Tools

Organizers of charity fundraisers have discovered the benefits of technology. Groups and companies now conduct charity fundraising online where they are able to use and be aware of free fundraising tools and ideas available on the Internet. These organizations have set up their own websites where they can plan and conduct their charitable events. People and businesses donate money through credit cards, electronic payments and wire transfers.

One fundraising idea or tool is the use of a website to hold an online auction. Items are displayed and people bid for them online. The highest bidder gets the item and proceeds from the sale will be donated to charity. Such auctions can cater to people living nearby or in the other side of the world. Unlike live auctions that run on a specific schedule with a time frame, the online auctions are done every day therefore people can participate any time. With online auctions, you will also be aware of the items and products that are easily sold therefore you can use this information in similar endeavors in the future.

You should also allow members of your organization to each have a fundraising page in your website. These pages should be attuned to the main site in terms of appearance and design. The members however can upload their own images, wordings and videos that describe the cause you are all advocating for. Studies show that organizations giving their members their own page from the main website raise more money. This is because these people know may other individuals whom they can tap to make a donation.

Charity fundraisers like you can also hold an entertainment event such as a dance show or a gala to raise funds.  People love entertainment and they will actually be keen on the thought of enjoying something and at the same time giving to a cause. You can promote this activity in your website and people who will attend will fill-out a form and make the necessary payments online. You can also sell tickets to the activity in your website. Your event will entertain people and help the less fortunate as well.

Fundraising for a charity can also be done through the popular social media websites. Almost everybody has an account in these sites where they have hundreds or even thousands of friends. Your organization can create a Fan Page in the popular social media sites and there you can invite everyone to donate to your cause. You can even put a link to your own website in this Fan Page so that people will click on it and will arrive at your site.  It is your job therefore to make you site appealing, interesting, informative, and convincing so that people can participate in your activities and donate online to your charity fundraiser.

The internet is a very powerful fundraising tool because of its way of making people from all across the world to communicate, share and interact with one another.  A charity fundraising campaign will never go wrong and is sure to raise lots of money when he/she uses this tool for a good and noble cause.

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