Tuesday, July 31, 2012

Eight social media truths about eight types of top non-profits

Craig Newmark’s craigconnects team has recently released another interesting infographic titled “Who Rules Social Media?”

The info-graphic looks at the influence of non-profits and is a follow-up to the “How the Top 50 Non-profits Do Social Media” infographic. This time, over a two-month period, the craigconnects examined and compared social media activity of top non-profits in eight areas:  Animal, Children, Cultural, Disaster Relief, Environment, Health, Military/Vets, and Women.

Here are eight interesting truths about the kings and queens of the non-profit world.

(1)   They all use social media.

(2)   Animal and Environment non-profits average the most weekly tweets and facebook posts.

(3)   Animal, Disaster Relief and Environment non-profits get the most weekly @mentions on Twitter.

(4)   People for the Ethical Treatment of Animals (PETA), CARE and Natural Resources Defense Council are the most talkative on Facebook and Twitter.

(5)   Military/Vets are the least talkative on Facebook and Twitter.

(6)   Facebook and Twitter users are talking about Women the least.

(7)   Facebook and Twitter users are talking about Animals the most.
 
(8)   The words of Animals and Disaster Relief have the greatest impact.

So many non-profits are using social media to get the word out about their causes. We can all benefit by learning from the examples of the top-non-profits. To check out the infographic for yourself, like Craig Newmark’s fan page on Facebook. You should also check out Craig’s recent piece for the Huffington Post about the infographic.

The craigsconnect team has connected with and studied so many non-profits. One thing that almost all of them share? A part-time or full-time social media writer/director.

Fundly can help your non-profit become more social media savvy. Check out our online social fundraising platform today!

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